Brand Voice Guide
Keeps marketing copy and customer messages consistent with a defined brand tone and vocabulary
- Repository
- luongnv89/claude-howto
- Stars
- 46,401
- Licence
- MIT
- Files
- 2 files
What it does
When installed, the agent follows a set of brand voice rules whenever you ask it to write marketing copy, customer emails, or public content. It uses the defined tone (friendly, clear, confident, empathetic), prefers active voice and short sentences, avoids buzzwords like 'leverage' or 'game-changer', and includes a call to action. The skill is a written style guide for the agent, not a tool that connects to anything.
Great for
- Marketing teams who want AI-drafted copy to match an existing brand style
- Teams adapting the template to their own mission, values, and vocabulary
- Writers who need a consistent tone across customer-facing messages
Skip it if
- Teams without their own brand guidelines: the included rules describe a sample brand and must be replaced, or the output will reflect someone else's voice
- Final publishing without human review: it only shapes style and cannot verify facts or legal claims
Try asking
- “Write a product launch announcement for our new feature in our brand voice”
- “Rewrite this customer support reply so it sounds friendly and clear”
- “Draft a homepage headline and CTA that avoids buzzwords”
Install in 3 steps
- 1
Download the skill
The ZIP contains the 2 original files, the MIT licence and an attribution note.
brand-voice.zip - 2
Add it to your agent
Claude Code (all projects)
mkdir -p ~/.claude/skills && unzip brand-voice.zip -d ~/.claude/skills/Claude Code / Agent SDK (this project only)
mkdir -p .claude/skills && unzip brand-voice.zip -d .claude/skills/Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.
- 3
Ask for the task
No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.
Get better results
- Edit SKILL.md to replace the sample mission, values, and vocabulary with your own brand's before use
- Provide a few real examples of your best past copy in tone-examples.md to improve matching
- Ask the agent to explain which guideline it applied, then review the result before publishing
What's inside
- SKILL.md
- tone-examples.md
Redistributed unmodified from luongnv89/claude-howto under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.