Build a marketing stack with AI: research, write, optimise, distribute, measure

AI can speed up almost every part of marketing, but buying a pile of tools isn't a strategy. The useful approach is to think in stages, the same ones good marketers always followed: understand your audience, write something worth reading, make it findable and persuasive, get it in front of people, and learn from the results. This guide walks through each stage with the tools, agent skills and prompts from our catalogue that fit it.

1. Research

Good marketing starts with the customer's words, not yours. Gather what you already have, such as support tickets, sales-call notes, reviews and interview transcripts, and use AI to find the repeated problems and phrases. AI search tools like Perplexity give cited answers for desk research, and opening those sources is what makes them trustworthy. If you work with an agent such as Claude, research skills give it a method to follow.

CCustomer interview synthesisPromptTurn interview notes into themes and quotes.Free promptCustomer ResearchAgent skillAn agent skill for running and synthesising customer research.Agent skill · MITMarket ResearchAgent skillStructured market and competitor research with sources.Agent skill · MITPerplexityAI toolQuick, cited answers for desk research.Freemium

2. Write

AI is at its best producing a first draft and many variations, and at its worst inventing claims or flattening your voice. Write a short brand voice guide once, then give it to every prompt or skill. Ask for several headline or angle options rather than one finished piece, choose, then edit hard. Copywriting skills package proven structures so the agent doesn't start from a blank page.

BBrand voice guide builderPromptWrite down your voice once and reuse it everywhere.Free promptBrand VoiceAgent skillBuilds a style profile from your real writing.Agent skill · MITCopywriting AssistantAgent skillWrites and rewrites page copy with proven structures.Agent skill · MITHumanizerOpen sourceA skill that strips common AI writing patterns.★ 63.8k · MIT

3. Optimise

Optimising means making the piece easy to find and easy to act on. For search, start with a content brief built around what the searcher actually wants, then use content tools like Surfer to check coverage, without chasing a score at the expense of readability. Our free browser tools handle the technical details: writing a meta title and description that won't be cut off, previewing how a page looks in search results, and generating structured data. For conversion, ask an AI or a skill to critique your landing page the way a sceptical visitor would.

SSEO content briefPromptA brief built around search intent.In a packSEO AuditAgent skillAn agent skill that audits a page or site for SEO issues.Agent skill · MITMMeta Tag GeneratorBrowser toolMeta titles and descriptions with pixel-width checks.SSERP Snippet PreviewBrowser toolSee your snippet as Google would show it.

Conversion Rate OptimizationAgent skillFinds conversion problems on any marketing page.Agent skill · MITLLanding page critiquePromptA structured critique prompt for landing pages.Free promptAI SEO OptimizationAgent skillOptimises content to be cited by AI search engines.Agent skill · MITSSchema Markup GeneratorBrowser toolJSON-LD structured data without hand-coding.

4. Distribute

One strong piece can feed a week of posts if you adapt it properly for each channel rather than pasting the same text everywhere. Repurposing prompts and skills are built for exactly this. Plan it on a calendar, schedule it with a tool like Buffer, and use clipping tools such as OpusClip if you have video. Tag every link with UTM parameters so you can tell later which channel actually worked.

SSocial media repurposing workflowPromptOne piece of content, adapted for each platform.Free promptMulti-Platform CrosspostAgent skillAdapts content for X, LinkedIn, Threads and Bluesky.Agent skill · MITCContent Calendar TemplateBrowser toolPlan posts by channel and status, export to CSV.UUTM Link BuilderBrowser toolConsistent campaign links you can measure.

Email still deserves a place in the plan, because it's a channel you own. An email skill or sequence prompt can draft a welcome series or launch sequence, which you then load into a platform like Mailchimp.

Email Sequence DesignAgent skillDrafts and improves email sequences and drip campaigns.Agent skill · MITBufferAI toolSimple multi-network scheduling.FreemiumOpusClipAI toolShorts from long videos, for video-led channels.Freemium

5. Measure

Measurement closes the loop. Google Search Console shows how your pages perform in search, and a privacy-first analytics tool like Umami, which you can self-host, tracks visits and campaigns without cookies. Export the numbers and ask an AI to summarise what changed and suggest explanations, then decide for yourself which ones to test. Analytics and A/B testing skills help an agent set up tracking or design a fair experiment.

Google Search ConsoleAI toolFree search performance data from Google.FreeUmamiOpen sourcePrivacy-first web analytics you can host yourself.★ 39.9k · MITAnalytics Tracking SetupAgent skillSets up and audits analytics tracking.Agent skill · MITA/B Test SetupAgent skillPlans A/B tests that give trustworthy answers.Agent skill · MIT

Putting it together

1. Pick one goal for the next month, such as more newsletter sign-ups.
2. Do the research step properly once; it makes every later step better.
3. Choose one tool or skill per stage to start, not five.
4. Save the prompts that work as templates, or install them as skills.
5. Review results every couple of weeks and change one thing at a time.

Our marketer stack bundles a tested set of these tools, skills and prompts into a single setup you can download, if you'd rather start from a working kit than build your own.