Skip to content
Get packs

Email Sequence Design

Plan and write automated email sequences like welcome, nurture, onboarding and re-engagement flows

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
5 files

What it does

When installed, the agent acts like an email marketing expert when you ask for an automated multi-email flow. It asks about the audience, trigger and goal, then proposes a sequence with email count, timing, order and one clear call to action per email. It also loads reference guides on sequence templates, lifecycle email types and copy style, and avoids certain AI-sounding writing patterns and fake 'Re:' subject lines.

Great for

  • Marketers building a welcome or onboarding series for a new signup or customer
  • Founders who need a lead nurture or re-engagement flow for dormant subscribers
  • Teams auditing which lifecycle emails (billing, retention, win-back) they are missing

Skip it if

  • Cold outreach to prospects, since the skill points to a separate cold-email skill for that
  • In-app onboarding screens or tooltips, which the skill says belong to a separate onboarding skill
  • Sending or scheduling emails for you: the skill only writes plans and copy, it does not connect to an email platform

Try asking

  • “Create a 7-day welcome sequence for people who just signed up for my newsletter”
  • “Audit our SaaS lifecycle emails and tell me which billing and win-back emails are missing”
  • “Write a re-engagement sequence for subscribers inactive for 60 days”
  • “Rewrite this onboarding email so it has one clear call to action”
Step-by-step guide: how to use Email Sequence DesignInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 5 original files, the MIT licence and an attribution note.

    emails.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip emails.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip emails.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Share your product context, audience and goal up front so the agent does not need to ask many questions
  • If you keep a product-marketing context file, point the agent to it so it reuses your past tested angles
  • Ask for one sequence type at a time, and load the copy guidelines separately when you want individual email polish

What's inside

  • evals/evals.json
  • references/copy-guidelines.md
  • references/email-types.md
  • references/sequence-templates.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.