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App Store Listing Audit

Audits App Store and Google Play listings and produces a prioritized ASO action plan.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
7 files

What it does

Once installed, the agent can review an app's public App Store or Google Play page, checking its title, subtitle or short description, long description, screenshots, ratings, reviews, and other fields against app store optimization best practices. It scores each area, adjusts expectations based on how well-known the app is, and returns a prioritized list of changes to improve discoverability and download conversion. The skill tells the agent to treat fetched listing text and reviews as untrusted content, so instructions hidden in them should be ignored.

Great for

  • Indie or startup developers who want to improve their app's store listing and keyword coverage
  • Product or growth marketers comparing their app's listing with competitors
  • Anyone who wants a quick structured review of why an app is not getting downloads

Skip it if

  • Apps whose listing data is not publicly visible or requires login, since the skill relies on fetching live pages and may return incomplete data
  • Guaranteed ranking or download results, because the skill gives recommendations based on best practices and benchmarks, not measured outcomes
  • Situations needing official store data from App Store Connect or Play Console, which the skill only suggests checking manually

Try asking

  • “Audit my app listing at https://apps.apple.com/us/app/example/id123456789 and tell me what to fix first”
  • “Compare my Google Play listing with two competitors and score the differences”
  • “Why aren't people downloading my app? Here is the Play Store link”
  • “Optimize my app's title, subtitle and keywords for the App Store”
Step-by-step guide: how to use App Store Listing AuditInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 7 original files, the MIT licence and an attribution note.

    aso.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip aso.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip aso.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide the full store URL rather than just an app name so the agent fetches the exact listing
  • Share your product marketing context file if you have one, so the audit reflects your positioning and avoids repeated questions
  • Check the flagged gaps, such as App Store promotional text, in App Store Connect or Play Console, since scraped pages may not show them

What's inside

  • evals/evals.json
  • references/apple-specs.md
  • references/benchmarks.md
  • references/google-play-specs.md
  • references/report-template.md
  • references/scoring-criteria.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.