UTM Link Builder
SEO & web · Done in 3 steps
- 1Paste your URL
- 2
- 3
About
Build UTM-tagged campaign links for Google Analytics: consistent lower-case values, bulk tagging and saved presets for your common channels.
How to use it
- 1Paste the landing page URL (or many URLs in Bulk mode).
- 2Fill in source, medium and campaign. Use a preset to start faster.
- 3Keep “Lower-case values” on for clean reports.
- 4Copy the tagged link, and save your own presets for next time.
- You give
- Destination URL(s) and UTM values
- You get
- Tagged URL(s)
- Good to know
- Presets and options are saved in this browser only. UTM tags don’t work on links inside your own site (they reset the session). Some link shorteners or redirects strip query parameters; test the final link.
- Privacy
- Processed on your device. Nothing is uploaded, stored or logged.
- Last tested
- 2026-10-28
FAQ
Which UTM parameters are required?
utm_source is required for GA4 to record the campaign; utm_medium and utm_campaign are strongly recommended. utm_term, utm_content and utm_id are optional.
Why lower-case?
Analytics treats “Email” and “email” as different values, which splits your reports. Lower-casing everything prevents that.
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