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Reverse Engineer Marketing

Reconstructs how a competitor grew, month by month, and turns the moves that lined up with growth into plays

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
15 files

What it does

This skill makes the agent act as a growth analyst who studies a company's public history: when its traffic rose, what it published, launched, and changed around those months, and what signals like sitemaps, tracking-script timelines, ad library entries and archived pages show. It saves the results as dated files (a traffic curve and a log of moves), compares them with the user's own numbers, and suggests which tactics to try next, each routed to the matching skill. It is a history of how a company got where it is, not a snapshot of its current features or pricing.

Great for

  • Marketers at early-stage companies who want to understand how a fast-growing competitor got its customers
  • Founders preparing for a strategy call who want a quick first look at a rival's growth moves
  • Growth teams that want a repeatable monthly check on a competitor they already studied

Skip it if

  • Getting a current feature or pricing comparison only (use the competitor-profiling skill instead, since this one is about history); the skill itself points there
  • Studying individual people or the target's customers and staff, which the skill is instructed not to do for privacy reasons
  • Work that needs live traffic numbers without a paid data source, since many estimates depend on paid tools and budget caps

Try asking

  • “Reverse engineer how notion.so grew over the last 24 months and what I should copy”
  • “Do a quick teardown of acme-competitor.com's marketing for a call tomorrow”
  • “Map the funnel and upsells of this company and show me how they sell”
  • “Set up a monthly watch on the competitor we already torn down and tell me what changed”
Step-by-step guide: how to use Reverse Engineer MarketingInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 15 original files, the MIT licence and an attribution note.

    reverse-engineer-marketing.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip reverse-engineer-marketing.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip reverse-engineer-marketing.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent the target's domain and your own company's stage and channels up front so plays are filtered by fit
  • Start with Quick mode to keep costs low, then move to full Teardown only for companies you really need to study
  • Check the saved teardowns folder and the pull dates on each estimate before quoting any numbers

What's inside

  • evals/evals.json
  • references/content-teardown.md
  • references/data-sources.md
  • references/funnel-hack.md
  • references/go-inside.md
  • references/hidden-signals.md
  • references/industries/agencies-b2b-services.md
  • references/industries/automotive.md
  • references/industries/care-services.md
  • references/industries/consumer-hardware.md
  • references/industries/cpg-food-beverage.md
  • references/industries/crypto-web3.md
  • references/industries/ecommerce-dtc.md
  • references/industries/education.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-11-02. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.