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Offer Design

Helps the agent build or fix the offer you sell: value, bonuses, guarantees, urgency, naming and payment terms.

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
10 files

What it does

Once installed, the agent treats your sales problem as an offer problem rather than a copy problem. It walks through a value equation (dream outcome, likelihood of success, time delay, effort), checks which of six parts of an offer are missing (deliverable, bonuses, guarantee, scarcity, name, price and payment), and suggests specific fixes such as stronger guarantees, bonus stacks, or real deadlines. It uses reference notes and worked examples for services, courses, coaching, info products and B2B sales.

Great for

  • Consultants, agencies or freelancers whose offers aren't selling
  • Course, coaching or info-product creators designing a launch offer
  • Founders asking why a sales page isn't converting despite good copy
  • Marketers who want a structured way to review a high-ticket offer

Skip it if

  • Pure self-serve SaaS pricing, where the skill itself says to read the pricing skill first, since tiers and packaging matter more (wrong tool for that job)
  • Writing the sales page or ad copy itself, which other skills in the same repo handle (out of scope)
  • Fabricating scarcity or fake urgency or over-promising guarantees; the skill warns against these, but a user could still apply them if asked, which can damage trust and may breach consumer law in some places

Try asking

  • “My coaching program isn't converting. Here is what I sell and the price. Diagnose the offer.”
  • “Help me build a grand slam offer for my done-for-you agency service.”
  • “Suggest a guarantee and bonus stack for my online course launch.”
  • “Name my productized consulting package and set up a payment plan.”
Step-by-step guide: how to use Offer DesignInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 10 original files, the MIT licence and an attribution note.

    offers.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip offers.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip offers.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your current offer in plain language: name, price, what's included, guarantee and deadline, even if it is messy.
  • Ask it to score each value-equation lever so you can see the weakest one before rewriting copy.
  • Check any suggested guarantee or deadline against your actual capacity and local consumer rules before publishing.

What's inside

  • evals/evals.json
  • references/bonus-stacking.md
  • references/examples.md
  • references/guarantee-design.md
  • references/offer-anatomy.md
  • references/offer-formats.md
  • references/saas-offers.md
  • references/scarcity-urgency.md
  • references/value-equation.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.