Lead Magnet Planner
Plans gated content and lead magnets (checklists, templates, mini-courses) to capture emails and feed product adoption.
- Repository
- coreyhaines31/marketingskills
- Stars
- 57,951
- Licence
- MIT
- Files
- 7 files
What it does
Once installed, the agent acts as a lead magnet strategist. It asks about your business, audience, buyer stage and existing content, then recommends which free offer to create (such as a checklist, template, cheat sheet, mini-course or webinar), how to gate it, what form fields to ask for, and how to structure the landing page and delivery. It can also help turn a course or newsletter you own into an installable agent skill, pointing to reference guides for rights checks and release steps.
Great for
- Founders or marketers deciding what free content to offer for email sign-ups
- Creators who want to package an existing course, guide or newsletter as a free offer
- Teams planning a lead generation content calendar by buyer stage
Skip it if
- Writing the final copy or landing page text, which the skill hands off to other skills (copywriting, emails, cro) (the skill only covers planning)
- Building interactive calculators or quizzes, which the skill routes to a separate free-tools skill
- Packaging third-party or paywalled content as a skill without the rights to it, which the included rights-check guidance exists to prevent
Try asking
- “Help me pick a lead magnet for an audience of small ecommerce owners who are just becoming aware of our product”
- “Plan a template download we can gate for our decision-stage visitors”
- “Turn our 8-part email course into a lead magnet and an installable agent skill”
Install in 3 steps
- 1
Download the skill
The ZIP contains the 7 original files, the MIT licence and an attribution note.
lead-magnets.zip - 2
Add it to your agent
Claude Code (all projects)
mkdir -p ~/.claude/skills && unzip lead-magnets.zip -d ~/.claude/skills/Claude Code / Agent SDK (this project only)
mkdir -p .claude/skills && unzip lead-magnets.zip -d .claude/skills/Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.
- 3
Ask for the task
No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.
Get better results
- Give the agent your existing content, audience and product context up front so recommendations are specific rather than generic
- Ask for a plan by buyer stage (awareness, consideration, decision) to match the offer to where leads are
- Use the separate copywriting, emails and cro skills once the offer is chosen, since this skill focuses on strategy
What's inside
- evals/evals.json
- references/benchmarks.md
- references/content-to-skill-corpus-design.md
- references/content-to-skill-release.md
- references/content-to-skill.md
- references/format-guide.md
- SKILL.md
Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.