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Conversion Tracking Setup and Audit

Set up, audit, and verify website conversion tracking for forms, bookings, and purchases

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
15 files

What it does

This skill makes the agent act like a careful tracking specialist for a website. It helps set up or repair the tracking that tells ad platforms and analytics tools when a form submission, booked meeting, call, or purchase actually happened. It checks what the site already runs, fires conversions only on confirmed success rather than button clicks, and tries to verify that a test conversion arrives. The bundled files are mostly reference recipes that detect common form and booking tools so the agent can recognise which one a site uses.

Great for

  • Marketers running paid ads (Google, Meta, LinkedIn, TikTok) who see spend but mismatched or missing conversions
  • Developers or agencies setting up GTM tags and dataLayer events for lead-gen sites or ecommerce stores
  • Teams whose conversion counts have suddenly dropped, doubled, or show Unverified status

Skip it if

  • Anyone wanting a guaranteed-accurate number without checking: the skill itself says unverified items should be reported as unverified, and browser-only tracking loses some conversions to ad blockers
  • Legal or consent compliance decisions: the skill mentions consent banners but does not provide legal advice, and changes to tracking on a live site can affect privacy obligations
  • Sites where the conversion can't be safely test-fired (for example live payment flows), since the skill cannot always verify those

Try asking

  • “My Google Ads shows spend but zero conversions on our contact form. Help me find out why.”
  • “Set up GA4 and Meta conversion tracking for our Calendly bookings.”
  • “Audit our GTM container: we think form submissions are being double counted.”
  • “Give me the Gravity Forms tracking snippet and tell me what dataLayer event it pushes.”
Step-by-step guide: how to use Conversion Tracking Setup and AuditInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 15 original files, the MIT licence and an attribution note.

    conversion-tracking.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip conversion-tracking.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip conversion-tracking.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent the site URL and any GTM container ID so it can inspect what already runs before asking questions.
  • Decide first what counts as a conversion (confirmed submission, booked meeting, purchase) so the tracking fires on success, not the click.
  • Ask the agent to run a test conversion and confirm it arrives in each platform before trusting the numbers.

What's inside

  • assets/gtm-recipes/detect/detect-acuity-scheduling.json
  • assets/gtm-recipes/detect/detect-cal-com.json
  • assets/gtm-recipes/detect/detect-calendly.json
  • assets/gtm-recipes/detect/detect-contact-form-7.json
  • assets/gtm-recipes/detect/detect-divi-forms.json
  • assets/gtm-recipes/detect/detect-elementor-forms.json
  • assets/gtm-recipes/detect/detect-file-download.json
  • assets/gtm-recipes/detect/detect-fluent-forms.json
  • assets/gtm-recipes/detect/detect-formidable-forms.json
  • assets/gtm-recipes/detect/detect-forminator.json
  • assets/gtm-recipes/detect/detect-framer-forms.json
  • assets/gtm-recipes/detect/detect-generic-ajax-form.json
  • assets/gtm-recipes/detect/detect-gravity-forms.json
  • assets/gtm-recipes/README.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.