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Content Strategy Planner

Plans what content to create, which topics to cover, and how to prioritize an editorial calendar

Source Download skill
Repository
coreyhaines31/marketingskills
Stars
57,951
Licence
MIT
Files
4 files

What it does

Once installed, the agent acts as a content strategist: before recommending anything it checks for saved product-marketing context, asks about business goals, customers, resources and competitors, then proposes what to publish. It scores ideas as searchable (captures existing search demand) or shareable (creates demand), applies a test that each piece must add something new versus current top results, and suggests formats such as hub-and-spoke pages, templates, stat roundups and case studies. It is about deciding what to write, not writing the pieces themselves; it points to other skills for copywriting, SEO audits and social posts.

Great for

  • Founders or marketers who need a topic list and editorial calendar for a blog
  • Content leads who want a prioritized plan based on search demand and link-earning formats
  • Small teams deciding which content formats to invest in

Skip it if

  • Writing a finished article or landing page, since that is the job of separate copywriting skills (the skill itself redirects there)
  • Technical SEO audits, which the skill refers to a separate seo-audit skill for
  • Relying on the backlink statistics as settled fact: they come from a single vendor study the skill itself labels directional

Try asking

  • “I don't know what to write about for our B2B SaaS blog. Can you build a content strategy?”
  • “Plan a hub-and-spoke content structure for our project management product”
  • “Which content formats earn the most backlinks, and what should we publish this quarter?”
  • “Help me create an editorial calendar and content pillars for next month”
Step-by-step guide: how to use Content Strategy PlannerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 4 original files, the MIT licence and an attribution note.

    content-strategy.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip content-strategy.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip content-strategy.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Save your product marketing context in .agents/product-marketing.md first so the agent does not re-ask basic questions
  • Give real customer inputs such as support tickets and sales objections, which the skill asks for, to get more specific topics
  • Check the cited statistics against their original sources before using them in a published plan

What's inside

  • evals/evals.json
  • references/content-distribution.md
  • references/headless-cms.md
  • SKILL.md

Redistributed unmodified from coreyhaines31/marketingskills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.