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Competitor Analysis

Maps direct competitors and finds differentiation opportunities for a product or market.

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

When installed, the agent follows a structured playbook for competitive research. Given a product or market, it works out the market scope, identifies five direct competitors using web search, and profiles each one on strengths, weaknesses, pricing, and go-to-market approach. It then summarises where gaps and opportunities exist and suggests a positioning recommendation. If you paste in your own competitor data, pricing sheets, or customer feedback, it analyses those directly.

Great for

  • Product managers preparing a competitive brief or strategy document
  • Startup founders looking for a niche or positioning angle
  • Marketers building a comparison of rival products

Skip it if

  • Legal or regulatory decisions, since the output is strategic opinion and may rely on web sources that are outdated or wrong
  • Situations needing verified market share or financial figures, because the skill asks for estimates that the agent may not be able to confirm

Try asking

  • “Analyse the competitive landscape for a note-taking app for remote teams and identify five direct competitors”
  • “Prepare a competitive brief comparing my project management tool with its main rivals, using the pricing sheet I'm pasting below”
  • “Find differentiation opportunities for a budgeting app aimed at freelancers”
Step-by-step guide: how to use Competitor AnalysisInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    competitor-analysis.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip competitor-analysis.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip competitor-analysis.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give a specific product, market segment, and target customer so the five competitors chosen are relevant.
  • Provide your own pricing and feature data, since the skill prefers analysing supplied material over guessing.
  • Ask the agent to cite sources for pricing, funding, and market claims, and check them before relying on them.

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.