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Ansoff Matrix Growth Strategy

Map a business's growth options across four quadrants: penetration, market development, product development, diversification

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

Once installed, the agent frames a company's growth options using the Ansoff Matrix, a classic strategy grid that compares existing versus new products and existing versus new markets. It produces a specific set of opportunities for each of the four quadrants, rates their risk, and suggests how to prioritize them, define success metrics, and build a phased roadmap. It is a structured prompt for strategic thinking, not a data tool.

Great for

  • Product managers and founders deciding where a company should grow next
  • Strategy or marketing teams preparing a growth plan for leadership
  • Students learning the Ansoff Matrix and how it applies to real companies

Skip it if

  • Teams needing verified market size or competitor data: the skill only defines an analysis method and does not fetch or check facts, so its estimates should be validated
  • Highly regulated or fast-moving decisions where a generic framework may miss critical constraints

Try asking

  • “Use the Ansoff matrix to evaluate growth options for our B2B invoicing app”
  • “Map growth strategies for a neighborhood coffee chain expanding beyond its current city”
  • “Which quadrant should our SaaS analytics product prioritize over the next 18 months?”
Step-by-step guide: how to use Ansoff Matrix Growth StrategyInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ansoff-matrix.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ansoff-matrix.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ansoff-matrix.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Describe your current product, current market, growth targets, and constraints up front so the analysis is grounded in your situation.
  • Treat the output as a starting hypothesis and check the market size and competitor claims against real data before committing resources.
  • Ask for a prioritized shortlist of two or three opportunities rather than all four quadrants, since the framework advises against spreading too thin.

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.