How to use the Ansoff Matrix agent skill for growth strategy

What does the ansoff-matrix skill make the agent do?

When the skill is active, the agent acts as a growth strategist. It sorts growth options into the four Ansoff quadrants: market penetration (current product, current market), market development (current product, new market), product development (new product, current market), and diversification (new product, new market).

For each quadrant, the skill asks the agent to identify 2-3 specific opportunities, assess market size and growth potential, estimate resources, evaluate competition and define success metrics. It then prioritizes options, develops a go-to-market strategy for the top 2-3, lays out a phased roadmap, and identifies risks and mitigations.

The skill is a structured prompt for strategic thinking. It does not fetch or check facts, so market sizes and competitor details the agent produces should be validated.

• Risk levels stated in the skill: penetration low, market development medium, product development medium, diversification high.
• Typical timelines stated in the skill: 6-12 months for penetration, 12-24 months for market development, 12-18 months for product development, 24+ months for diversification.
• The skill also suggests a sequential approach: penetration first, then market development, and to avoid spreading too thin across all four quadrants at once.

How do you install the ansoff-matrix skill?

Download the ZIP file from this page. Unzip it so that the ansoff-matrix folder, which contains SKILL.md, sits in one of these locations: ~/.claude/skills/ for personal use across projects, or .claude/skills/ inside a specific project folder if you want it limited to that project.

Alternatively, you can upload the ZIP in the Claude apps. Open Settings, go to Capabilities, then Skills, and add it there.

• Personal install: place the folder in ~/.claude/skills/
• Project install: place the folder in .claude/skills/ within your project
• App install: Settings → Capabilities → Skills, then upload the ZIP

How do you trigger the skill with a natural request?

You do not need a special command. Describe a growth decision in plain language and mention the kind of analysis you want. The skill's description covers requests about growth options, planning market expansion, and evaluating growth paths, and its trigger terms include Ansoff matrix, growth matrix, market expansion, and growth strategy options.

Give the agent as much context as you can. The skill lists the inputs it works best with: your current product and market definition, current penetration and performance, customer insights, company capabilities and constraints, growth targets and timelines, and competitive dynamics.

• "Use the Ansoff matrix to compare growth options for our project management app."
• "Map market penetration and market development options for a regional coffee chain."
• "Evaluate growth strategy options for a B2B invoicing tool, with a 2-year target."

What does a good result look like?

The output should be organized by quadrant, with specific opportunities and a risk rating for each. The skill also asks the agent to rank options by strategic fit, revenue potential, feasibility, defensibility and time to profitability, then produce a roadmap with milestones and leading indicators.

Use the output as a starting point for discussion. Check each assumption against your own data before it goes to leadership.

• Quadrant-by-quadrant opportunities with risk levels
• Prioritized shortlist with reasoning
• Go-to-market outline for the top 2-3 options
• Phased roadmap, risks and mitigations, success metrics

What does the skill need, and is it safe to run?

The skill lists no required tools or packages. It does not run scripts and does not use the network, according to its listing. Its only file is SKILL.md, which contains written instructions and a framework outline.

Because it makes no network calls, the agent will not look up current market data. Treat any figures it gives as estimates. The skill is licensed under MIT.

• Requires: nothing listed
• Runs scripts: no
• Uses network: no
• Files: SKILL.md

What tips help you get better results?

Provide real inputs rather than vague goals. A short description of your product, your current customers and your growth target will produce more useful options than a one-line request.

Pair the skill with your own evidence. Because it does not verify facts, bring in market research or sales data yourself, then ask the agent to re-run the analysis with those numbers.

• Name your current product and the market you serve today before asking.
• State constraints such as budget, team size and deadlines.
• Ask for one or two quadrants at a time if you want depth over breadth, since the skill itself warns against spreading across all four at once.
• Revisit the analysis periodically; the skill suggests reassessing annually or when market conditions shift.