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Microsoft Advertising Audit

Audits Microsoft Ads accounts (tracking, search, audiences, bidding, policy) and reports findings without changing campaigns.

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
1 file

What it does

Once installed, the agent can review a Microsoft Advertising (Bing Ads) account for problems in conversion tracking (UET), Google Ads imports, syndication, keywords, ad creative, bidding, budgets, audiences and policy compliance. It collects the goal, date range, currency and exports you provide, checks them against the shared audit references, and returns a structured report with observations, diagnoses and prioritized recommendations. It is read-only: any suggested account change is kept as a draft, and changes are routed to a separate ads-optimize skill.

Great for

  • Paid media managers reviewing a Microsoft Advertising account's health
  • Marketers migrating or importing campaigns from Google Ads who want to check tracking and imports
  • Agencies producing a consistent audit report for client accounts

Skip it if

  • People who want the agent to actually pause, edit or rebid campaigns, since this skill only audits and drafts changes (use ads-optimize instead)
  • Decisions based solely on the output without checking the data, since benchmarks and rules of thumb may not fit a specific account, geography or conversion lag
  • Accounts where you cannot supply exports or screenshots, since the audit depends on the data you provide

Try asking

  • “Audit my Microsoft Advertising account's UET conversion tracking and Google Ads import setup”
  • “Review my Bing search campaign keywords and bidding for wasted spend over the last 90 days”
  • “Check my Microsoft Audience Network campaigns and ad creative against policy and best practice”
  • “Produce a platform health report from these exports for my client's Microsoft Ads account”
Step-by-step guide: how to use Microsoft Advertising AuditInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ads-microsoft.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-microsoft.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-microsoft.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide the campaign objective, conversion definition, date window, timezone and currency up front so the audit can apply the right benchmarks.
  • Install the full claude-ads plugin rather than this skill alone, because the procedure depends on the shared ads/ references.
  • Treat the output as a draft review: check any recommendation against current Microsoft Advertising documentation before acting on it.

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.