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Attribution Audit

Checks whether ad platform, analytics and app-tracking conversion numbers can be compared, and explains the gaps.

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
1 file

What it does

When installed, the agent reviews how conversions are counted across ad platforms (Meta, Google), GA4, mobile measurement partners like AppsFlyer, Adjust, Branch or Singular, and server or offline sources. It works out whether the numbers share the same definitions, attribution windows and deduplication rules, and explains why they differ. It refuses to add incompatible figures together and reports them side by side instead, then returns findings, confidence levels and a measurement improvement plan.

Great for

  • Marketers whose Meta, Google and GA4 numbers disagree and need to know why
  • Analysts reconciling mobile app install or conversion data from an MMP against ad platform reports
  • Teams preparing a measurement review before changing budgets or attribution settings

Skip it if

  • Making a final attribution model choice for you: the skill explicitly avoids recommending a model without your business decision context
  • Replacing legal or privacy review of consent and tracking setups, since it only assesses the measurement evidence it is given

Try asking

  • “Audit why my Meta and Google Ads conversion counts differ for last month and tell me which figures are comparable”
  • “Review our AppsFlyer and Google Ads install numbers and list the attribution window differences”
  • “Check whether our GA4 conversions and server-side events are counted the same way and propose a measurement fix plan”
Step-by-step guide: how to use Attribution AuditInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ads-attribution.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-attribution.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-attribution.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent the business conversion definition, value, timezone, currency and the decision you need the data for before asking for an audit
  • Supply exported reports with their attribution windows and model settings visible, since missing definitions cause the skill to withhold totals
  • Expect side-by-side tables rather than combined totals when windows or definitions differ; that is intended behaviour

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.