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Apple Ads Audit

Audits Apple Ads accounts for measurement, structure, Search Match, product pages, bidding and policy

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
1 file

What it does

This skill gives an AI agent a structured checklist for reviewing an Apple Ads account, the advertising platform that shows paid ads in the App Store and search. Once installed, the agent gathers campaign details such as goals, conversion definitions, spend and date ranges, then checks areas like attribution (AdServices and AdAttributionKit), campaign and keyword setup, Search Match, App Store placements, custom product pages, bids, budgets and policy compliance. It returns findings as observations, diagnoses and prioritized recommendations, and keeps any proposed account changes as drafts rather than applying them.

Great for

  • App marketers running app-install campaigns on Apple Ads who want a structured second opinion
  • Growth or performance teams reconciling Apple attribution with a mobile measurement partner (MMP)
  • Agencies preparing a repeatable Apple Ads audit for clients

Skip it if

  • Teams expecting the agent to change live campaigns automatically: the skill is written to keep changes as drafts, and results depend on the data you supply (exports, screenshots or values), which may be incomplete or inaccurate
  • Non-Apple advertising platforms such as Google or Meta, which this skill does not cover
  • Anyone relying on benchmarks as universal rules: the skill itself warns that benchmarks must be checked against objective, geography and sample size first

Try asking

  • “Audit my Apple Ads app-install campaigns for the last 30 days and flag attribution gaps against my MMP data”
  • “Review my Search Match and keyword structure in Apple Search Ads and suggest changes as drafts”
  • “Check whether my custom product pages and App Store placements are set up well for my US market”
  • “Summarize policy and AdServices risks in my Apple Ads account”
Step-by-step guide: how to use Apple Ads AuditInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ads-apple.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-apple.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-apple.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Install the full claude-ads plugin, not just this folder, because the skill depends on the shared ads/ references it points to
  • Provide a clear conversion definition, date window, timezone and currency so the agent can check benchmarks properly
  • Treat the output as a draft review and verify any recommended change in the Apple Ads dashboard before acting on it

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.