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Google Ads Audit

Audits Google Ads accounts for measurement, search terms, bidding, and policy issues, read-only.

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
1 file

What it does

Once installed, the agent follows a structured procedure to review a Google Ads account, covering conversion tracking, Search, Shopping, Performance Max, Demand Gen, keywords and search terms, bidding, budgets, settings and policy. It gathers the account context first, checks each finding against its evidence, and separates observations from recommendations. It is designed to report problems rather than change campaigns; changes are handled by a separate ads-optimize skill, and any proposed change stays a draft until a safety gate passes.

Great for

  • Marketers or agencies who want a structured audit of an existing Google Ads account
  • Analysts reviewing search terms reports before deciding on negative keywords, with evidence supplied
  • Teams checking whether conversion tracking and bidding setup look sound

Skip it if

  • Users expecting the agent to generate a generic negative keyword list; the skill forbids this without a real search terms report, because generic lists can block valuable traffic
  • Anyone wanting automatic campaign changes; this skill is read-only and defers changes to another skill
  • Accounts with little data or recent changes, where benchmarks and recommendations may be misleading

Try asking

  • “Audit my Google Ads account's conversion tracking and tell me what is broken”
  • “Review this search terms report export and suggest negative keywords based on it”
  • “Check my Performance Max campaign settings against best practice and flag policy risks”
  • “Give me an evidence coverage and recovery hints report for my Shopping campaigns”
Step-by-step guide: how to use Google Ads AuditInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ads-google.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-google.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-google.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide a search terms report, conversion definition, date range, and currency up front; the skill asks for these and will not guess
  • Install the full claude-ads plugin, since the procedure reads referenced files from the plugin root and will not work from this folder alone
  • Use ads-google for review and ads-optimize when you are ready to make changes

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.