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Brand and Offer Profile

Builds a public-safe brand and offer profile from an authorized website for ad creative.

Source Download skill
Repository
AgriciDaniel/claude-ads
Stars
10,667
Licence
MIT
Files
1 file

What it does

When installed, the agent can study a website you are authorized to work on and summarize its brand: name, offer, target audience, proof points, tone of voice, colors, typography, imagery and disclaimers. It separates what it directly observed from style labels it inferred, asks you to confirm the guesses, and saves the result as a profile to use as context for paid advertising work. It is designed to avoid collecting credentials, form data, analytics IDs or customer data, and it warns that the profile does not prove website claims are legal or approved for ads.

Great for

  • Marketers preparing paid ad campaigns for a brand they manage
  • Designers who need a quick, documented summary of an existing brand's visual identity
  • Teams that want a consistent starting point for ad briefs

Skip it if

  • Researching or copying a competitor's site without authorization, since the skill requires confirmed authorization first
  • Treating the output as legal or compliance sign-off for ad claims, because the skill states the profile is only creative context

Try asking

  • “Create a brand and offer profile for https://example.com for our spring ad campaign.”
  • “Analyze this website's brand voice, colors and typography for a style guide.”
  • “Summarize the offer, audience and proof points on our landing page for ad creative.”
Step-by-step guide: how to use Brand and Offer ProfileInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    ads-dna.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ads-dna.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ads-dna.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Confirm you have authorization for the target site before running it, since the skill fetches and screenshots pages.
  • Review the inferred style labels and correct them, as the skill asks you to confirm material inferences.
  • Have legal or compliance check any claims or disclaimers before using them in ads.

What's inside

  • SKILL.md

Redistributed unmodified from AgriciDaniel/claude-ads under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.