Clay
Sales · Freemium
About
A data enrichment and outbound platform that combines many data providers with AI research agents in a spreadsheet.
Key features
- Waterfall enrichment from many providers
- AI research agent
- Spreadsheet workflows
- CRM sync
Best for
- — Growth teams building lead lists
- — Custom enrichment
- Pricing
- Freemium
- Platforms
- Web
- Works with
- HubSpot, Salesforce, Slack
- Last checked
- 2026-10-29
- Status
- Listed, not yet tested
Our take
Extremely powerful for GTM engineers. Credit costs and complexity are high.
Features and pricing change often — confirm on clay.com before you commit.
Alternatives to Clay
| Tool | Type | Pricing | Best for |
|---|---|---|---|
| Clay (this) | Sales | Freemium | Growth teams building lead lists |
| Apollo.io | Sales | Freemium | Outbound prospecting |
| Gong | Sales | Paid | Sales coaching |
| QuickBooks | Accounting | Paid | US small business accounting |
| Xero | Accounting | Paid | Small businesses in the UK, Australia and NZ |
| Expensify | Spend & expenses | Freemium | Employee expense reports |
| Ramp | Spend & expenses | Freemium | US companies controlling spend |