The best Clay alternatives
4 tools that do a similar job to Clay. Each entry says what it does and who it suits, so you can pick the one that fits instead of the most famous.
You're replacing
ClayA data enrichment and outbound platform that combines many data providers with AI research agents in a spreadsheet.
- 1
Gong
AI tool · Paid
A revenue intelligence platform that records and analyses sales calls, deals and forecasts with AI.
Best for: Sales coaching; Deal and forecast insight
- 2
Apollo.io
AI tool · Freemium
A B2B sales platform with a contact database, sequencing and AI research and email writing.
Best for: Outbound prospecting; Startup sales teams
- 3
Salesforce Agentforce
AI tool · Paid
Salesforce's platform for building AI agents that work across its CRM for sales, service and marketing.
Best for: Salesforce customers deploying agents; Customer service automation
- 4
Zendesk
AI tool · Paid
A customer service platform with ticketing, messaging, a help centre and AI agents.
Best for: Support teams of any size; Omnichannel ticketing
How we pick: tools in the same category that solve the same problem, projects that name each other as alternatives, and open-source projects that describe themselves as an alternative to Clay. We don't take payment for placement.