Skip to content
Get packs

Value Proposition Designer

Drafts a 6-part customer value proposition and positioning statement using a JTBD template

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

Once installed, the agent walks through a structured six-part template (Who, Why, What before, How, What after, Alternatives) to describe who a product is for, the problem they face, and why your solution beats what they use today. It then produces a short value proposition statement and a positioning statement that can be reused for marketing, sales, and onboarding. It is a thinking framework delivered as instructions, not a tool that connects to any service.

Great for

  • Product managers preparing a new feature or product pitch
  • Startup founders clarifying who their product is for and why it wins
  • Marketers who need a concise, reusable positioning statement

Skip it if

  • Teams needing a detailed pains and gains breakdown for a mature product, where the skill itself suggests Strategyzer's Value Proposition Canvas instead
  • Final positioning decisions without customer research, since the skill says value props should be tested with real customers

Try asking

  • “Create a value proposition for my project management app aimed at freelance designers”
  • “Walk me through the 6-part value prop template for our new invoicing feature”
  • “Turn these customer interview notes into a value proposition statement and positioning statement”
Step-by-step guide: how to use Value Proposition DesignerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    value-proposition.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip value-proposition.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip value-proposition.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide your product description, target customer segment, and known competitors up front, since the template relies on this input.
  • Focus on one customer segment per run, as the template is designed for one segment at a time.
  • Treat the output as a draft and validate the statement with real customers before using it publicly.

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.