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Value Proposition Statements

Turn existing value propositions into segment-specific marketing, sales, and onboarding copy

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

Once installed, the agent can take an existing value proposition or product benefits and write tailored statements for different audiences, such as social media marketers or small business owners. Each statement names a target segment, states the main benefit and outcome, and explains the features that make it possible. It is aimed at marketing copy, sales decks, and customer onboarding messages. The skill is a prompt template with a worked example for Canva; it does not pull in outside data.

Great for

  • Product marketers drafting messaging for several customer segments
  • Founders or sales teams preparing pitch or deck copy
  • Product teams writing onboarding messages for new users

Skip it if

  • Replacing customer research: the statements are only as accurate as the input you give, so invented pain points can produce unsupported claims
  • Regulated or legal claims (health, finance, comparative advertising), where generated copy needs expert review before publication

Try asking

  • “Write three value proposition statements for my project management app, one each for freelancers, agencies and enterprise teams”
  • “Turn these product benefits into onboarding messages for new users of our budgeting tool”
  • “Create sales messaging for small clinics based on this feature list”
Step-by-step guide: how to use Value Proposition StatementsInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    value-prop-statements.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip value-prop-statements.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip value-prop-statements.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide the existing value proposition, target segments with their pain points, key differentiators, and any brand tone guidelines for better output.
  • Specify the channel (marketing, sales or onboarding) so the statements match the context.
  • Review generated claims against your actual product capabilities before publishing.

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.