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Market Segments Analyzer

Identifies 3-5 customer segments for a product with demographics, jobs-to-be-done, and fit analysis

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

Once installed, the agent structures its market analysis around 3-5 distinct customer segments for a product or market you name. For each segment it describes size, demographics or firm characteristics, the jobs customers are trying to get done, pain points, desired outcomes, how well your product fits, and the competition they already use. It can also read any research or customer data you provide and flags segments that need more research.

Great for

  • Product managers deciding which audience to target first
  • Founders evaluating a new market before investing
  • Marketers building target audience profiles
  • Students learning how market segmentation works

Skip it if

  • Hard market sizing or financial forecasting: the skill gives estimates and asks for data, it does not pull verified market figures, so numbers should be checked against real sources
  • Replacing primary customer interviews: segments are synthesized from the model's reasoning unless you supply data, so they are hypotheses to validate

Try asking

  • “Identify 3-5 customer segments for a B2B invoicing tool for freelancers”
  • “Evaluate new market segments for our meal-kit product in Southeast Asia”
  • “Who are the target audiences for a no-code form builder, and what jobs do they have?”
  • “Teach me how to segment a market for a project management app”
Step-by-step guide: how to use Market Segments AnalyzerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    market-segments.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip market-segments.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip market-segments.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide existing research, customer data, or survey results in the conversation so the segments are grounded in evidence rather than assumptions.
  • Name the product and market precisely (for example the geography and customer type) so the segmentation criteria are specific.
  • Treat size estimates and competitor lists as starting points and verify them with current sources before making decisions.

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.