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GTM Strategy Planner

Drafts a go-to-market plan with channels, messaging, success metrics and a launch timeline

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

When installed, the agent walks through a structured go-to-market (GTM) process for a product launch: it takes your product details, target market and any research you have, then recommends marketing channels, audience-specific messaging, KPIs to track, and a phased launch timeline. The output is a structured strategy document that can include risk mitigations and a 90-day execution roadmap. It applies a product management methodology, but it works from the information you give it rather than fresh market data.

Great for

  • Product managers planning a launch or entering a new market
  • Founders who need a first-draft launch plan from scratch
  • Marketers who want a checklist of channels, messaging and metrics to review

Skip it if

  • Teams needing validated market data: the skill only analyses what you provide and does not research competitors or markets itself (its files contain no network calls).
  • Regulated or high-stakes launches where a generated plan should not replace expert review, since the output is a general template-style draft.

Try asking

  • “Create a go-to-market strategy for my new B2B invoicing app targeting freelancers in the UK.”
  • “Plan a 90-day launch roadmap for a beta release of our note-taking tool.”
  • “Suggest marketing channels and messaging for entering the German market with our analytics product.”
Step-by-step guide: how to use GTM Strategy PlannerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    gtm-strategy.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip gtm-strategy.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip gtm-strategy.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Provide concrete inputs: product description, target segment, research or interview notes, budget and timeline, so the plan is specific rather than generic.
  • Validate the recommended channels and KPI targets with real customer data before committing budget.
  • Ask for a narrower focus (for example, two channels) if the first draft spreads effort too thin.

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.