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Google Ads Account Diagnostics

Diagnoses Google Ads conversion drops, low lead volume and lost impression share via live account queries.

Source Download skill
Repository
google/skills
Stars
21,782
Licence
Apache-2.0
Files
1 file

What it does

When installed, this skill gives an AI agent a structured playbook for investigating why a Google Ads account's performance has dropped. It tells the agent to check conversions and conversion value over time and by device or conversion action, check whether offline conversion uploads are healthy, and look at impression share to see whether ads are lost to low ad rank or to limited budgets. If the agent has a Google Ads MCP Server connected, it runs read-only GAQL queries against the account; if not, it writes out a manual diagnostic plan with queries and next steps for a person to run.

Great for

  • Paid search managers troubleshooting a sudden drop in conversions or leads
  • Marketing analysts who want a repeatable checklist for impression share analysis
  • Agencies reviewing client Google Ads accounts that have an MCP server set up

Skip it if

  • Setting up new campaigns or conversion tracking, which this skill explicitly excludes
  • Google Mobile Ads SDK or Android app integration problems, which belong to a different skill (gma-android-integrate)
  • Accounts you do not have authority to query, since live diagnostics read account data through the connected API access

Try asking

  • “My Google Ads conversions dropped sharply this week. Help me find out which devices or conversion actions are responsible.”
  • “Check whether our lead volume decline is caused by lost impression share from budgets or from ad rank.”
  • “Look at our offline conversion upload health and tell me if imports are failing.”
  • “Give me a manual diagnostic plan and GAQL queries for our account, since I don't have the MCP server connected.”
Step-by-step guide: how to use Google Ads Account DiagnosticsInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the Apache-2.0 licence and an attribution note.

    google-ads-api-account-diagnostics.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip google-ads-api-account-diagnostics.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip google-ads-api-account-diagnostics.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Connect the Google Ads MCP Server first, otherwise the skill falls back to producing queries for manual use.
  • Give the agent the customer ID and a date range so it can compare the decline period with a prior period.
  • Review the GAQL queries before accepting conclusions, since cost figures must be divided by 1,000,000 and some segments cannot be combined with cost.

What's inside

  • SKILL.md

Redistributed unmodified from google/skills under the Apache-2.0 licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.