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Campaign Planner

Turns campaign goals and a budget into a full Word-document campaign plan with budget, KPIs and risks.

Source Download skill
Repository
genspark-ai/genoffice
Stars
11,537
Licence
Apache-2.0
Files
1 file

What it does

Once installed, the agent asks for your campaign goal, budget ceiling, timing, audience and available resources, then proposes theme options and produces a structured Word document. The document covers the overview, run-of-show schedule, channel plan, materials list, a budget table with a 5 to 10 percent contingency, KPIs with data sources, risks, and a blank retrospective template. It also reminds you to check promotion rules for prize draws and platform rules for share-to-win mechanics.

Great for

  • Marketing managers planning a product launch, promotion or offline event with a fixed budget
  • Event organisers who want a reviewable plan quickly
  • Small teams without a dedicated campaign planner who need a consistent structure

Skip it if

  • Campaigns needing verified real-world prices: the skill says unit prices must be user-provided or marked as estimates, so quotes still need checking
  • Giveaways or price promotions run without local legal review: the skill only reminds you to check regulations, it does not verify them

Try asking

  • “Plan a product launch event for us”
  • “Design a holiday sales promotion with a 50,000 budget”
  • “Build a campaign plan for a spring brand awareness push over three weeks with a 20,000 budget”
Step-by-step guide: how to use Campaign PlannerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the Apache-2.0 licence and an attribution note.

    campaign-planner.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip campaign-planner.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip campaign-planner.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the goal as a measurable target and the budget ceiling up front, so the plan's figures reconcile from the start
  • Pick one of the theme directions the agent proposes, or say 'you decide' to let it choose the option tied to your target number
  • Replace the placeholder owners and venue names with real ones, and get supplier quotes before relying on the estimated unit prices

What's inside

  • SKILL.md

Redistributed unmodified from genspark-ai/genoffice under the Apache-2.0 licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.