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Beachhead Segment Finder

Pick the first market segment to launch a product into, scored on pain, payment, winnability and referrals

Source Download skill
Repository
phuryn/pm-skills
Stars
27,616
Licence
MIT
Files
1 file

What it does

When installed, the agent uses a structured framework based on Geoffrey Moore's 'Crossing the Chasm' idea of a beachhead market. You give it your product and the candidate customer groups, and it scores each group on four criteria: how acute the pain is, whether they will pay, whether you could win a large share of them, and whether they will refer others. It then recommends a primary first segment and outlines a 90-day acquisition plan and later expansion steps. It is a thinking and planning aid; it does not look up market data itself based on these files.

Great for

  • Product managers or founders choosing a first customer segment for a launch
  • Go-to-market teams who need a structured way to compare several target markets
  • Students learning beachhead market strategy

Skip it if

  • Teams that already have strong evidence on one segment and only need execution help, since the framework adds process without new data
  • Decisions that depend on real market numbers: the skill does not fetch market data, so outputs are only as good as the inputs you provide and should be checked against real research

Try asking

  • “Help me choose a first beachhead segment for my B2B invoicing tool from these three customer groups: freelancers, agencies and small clinics”
  • “Score these target segments on burning pain, willingness to pay, winnable share and referral potential, then recommend one”
  • “Create a 90-day customer acquisition plan for our chosen beachhead segment”
Step-by-step guide: how to use Beachhead Segment FinderInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 1 original files, the MIT licence and an attribution note.

    beachhead-segment.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip beachhead-segment.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip beachhead-segment.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give concrete details in the input: product capabilities, known customer groups, constraints and timeline, since the skill uses $ARGUMENTS for these
  • Validate the scores with at least 10 real customer interviews, as the skill itself recommends, rather than trusting the agent's estimates
  • Treat the projected market share and revenue numbers as hypotheses to test, not forecasts

What's inside

  • SKILL.md

Redistributed unmodified from phuryn/pm-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.