Image output QA checklist
Check every AI-generated image for artefacts, accuracy, brand fit, accessibility and rights before it goes live.
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1Visual artefacts (view at 100% zoom)
☐ Hands: five fingers, natural joints, plausible grip. ☐ Faces and eyes: symmetrical where expected, no merged teeth, pupils aligned. ☐ Text: none garbled; replace any generated text with real type. ☐ Edges: no halos, doubled outlines or melted borders. ☐ Repetition: no cloned patterns or duplicated objects. ☐ Physics and perspective: shadows agree with the light source; lines that should be straight are straight.
2Accuracy and brand
☐ Product matches reality (shape, colour, features, logo). ☐ Brand colours are within an acceptable range. ☐ The image supports the message; it isn't just decorative. ☐ No unintended cultural, religious or political symbols. ☐ People shown represent your audience fairly and without stereotypes.
3Technical and accessibility
☐ Resolution is enough for the largest placement (upscale if needed and recheck artefacts). ☐ Correct aspect ratio and safe zones for each channel. ☐ File compressed for web. ☐ Alt text written. ☐ Text overlays meet contrast requirements.
4Rights and disclosure
☐ The tool's terms allow your commercial use. ☐ No real person's likeness without consent. ☐ No third-party trademarks, logos or recognisable copyrighted characters. ☐ Disclosure labels applied where the platform or law requires them. ☐ Prompt, tool and date saved for your records.
5Optional AI-assisted review
Upload the image to a multimodal chat model as a second pair of eyes. Verify every issue it raises by eye; it will miss some and invent others.
Review the attached AI-generated image for publication. Brief it should meet: {{brief}} Where it will be used: {{usage}} List: visual artefacts (with location in the image, e.g. "bottom left"), deviations from the brief, possible brand or sensitivity issues, and anything that might raise rights concerns (logos, recognisable people or characters). Rate each Minor / Fix / Blocker and say when you are unsure. Finally, write alt text of under 125 characters.
Example input
Café lifestyle image for Instagram and a blog header; brief requires our green cup to be visible.
Example output
- Fix: left person's right hand has a fused ring and little finger (bottom centre). - Fix: cup is teal rather than brand green; recolour. - Minor: café sign in background contains garbled letters; blur or remove. Alt text: "Two friends laughing over coffee at a sunny café terrace, one holding a green takeaway cup."
Troubleshooting
- If the AI review says 'no issues', zoom in yourself on hands, text and edges anyway.
Known limitations
- This checklist doesn't replace legal advice on rights or regulated advertising.