Guide · Agent skill
How to use the Pricing Strategy Designer agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Pricing Strategy Designer is an agent skill: a packaged set of instructions that tells an AI agent how to work through a pricing problem in a consistent way. It is aimed at founders, product managers and teams preparing to set prices for a new SaaS or digital product, changing existing prices, or choosing between freemium and paid. After this guide you will know what the skill does, how to install it from the ZIP, how to ask for it in natural language, and what to check before you act on its output.
Pricing Strategy Designerphuryn/pm-skills · MIT Download the skill Quick start
- 1Download the ZIP. Get the pricing-strategy skill ZIP from this directory's page and unzip it. It contains SKILL.md.
- 2Place the folder. Copy the pricing-strategy folder into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder for one project.
- 3Or upload it in the apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the skill instead.
- 4Describe your product. Ask in plain language for help setting prices, comparing models or testing a pricing change, and name the product and its customer.
- 5Add any data you have. Attach competitor pricing, survey data, financial models or usage data so the agent can read them first.
- 6Review the recommendation. Read the model, value metric, tier table and key assumptions, and note which need validation.
- 7Test before launch. Run the suggested experiments and check the assumptions with real customers before changing live prices.
What the pricing-strategy skill makes the agent do
When the skill is active, the agent works through a structured pricing process for the product you name. It starts with the value delivered: the core value proposition, the customer's alternative and what it costs, quantifiable outcomes such as time saved or revenue gained, and the willingness to pay that follows from them.
It then compares pricing models (flat-rate, per-seat, usage-based, tiered, freemium, freemium plus usage, and value-based), maps competitor tiers, and proposes a tier structure with a value metric. It can also estimate price sensitivity, using Van Westendorp survey data if you supply it, or otherwise reasoning from competitor pricing and value. It suggests pricing experiments and ends with a recommendation that lists assumptions to validate before launch.
- Value delivered and the customer's alternative
- Pricing model recommendation with reasons
- Competitor tier map and pricing gaps
- Tier structure (2-4 tiers), value metric and annual discount
- Price sensitivity estimate
- Pricing experiments
- Recommendation with key assumptions and risks
Install the skill from the ZIP file
Download the ZIP from the skill's page on this directory and unzip it. The package contains a single file, SKILL.md. Put the unzipped skill folder in one of two places, depending on how you want to use it.
For a personal install that works across your projects, place it in ~/.claude/skills/. For a skill that only applies to one project, place it in that project's .claude/skills/ folder. Once the folder is in place, the agent can find the skill the next time it runs.
- Personal: ~/.claude/skills/ (available in all your projects)
- Project only: .claude/skills/ inside the project folder
- Claude apps: upload the skill under Settings → Capabilities → Skills instead
~/.claude/skills/pricing-strategy/SKILL.mdTrigger the skill with a natural request
You do not need a special command. The skill's description tells the agent when to use it: setting prices, evaluating pricing models, preparing for a pricing change, or comparing freemium vs paid approaches. Describe your product and your goal in plain language and the agent should pick it up.
The skill's context section expects you to name the product, so include what it does and who pays for it. If you have competitor pricing, survey results, a financial model or usage data, attach or paste them, because the skill says to read supplied files first.
- "Help me set prices for a new project management SaaS aimed at small agencies."
- "Should my app be freemium or paid only? It's a note-taking tool for students."
- "We're raising prices next quarter. Walk me through the risks and how to test the change."
- "Here is a Van Westendorp survey export for our analytics tool. Estimate price sensitivity."
Example: what you get back
For a product you name, the output follows a fixed format: a recommended model, a value metric, a tier table with price, target segment, key features and positioning, a list of key assumptions each paired with how to test it, and a list of risks each paired with a mitigation.
Treat the output as a structured draft. The skill's own instructions say to flag assumptions that need validation before launch, so expect the list of assumptions to be the most useful part to act on.
- Recommended Model and Value Metric
- Tier table with price, segment, features and positioning
- Key Assumptions, each with a test
- Risks, each with a mitigation
What you need before you start
The skill lists no required tools or software. It does use the network: the agent can optionally run web search to look up competitor prices, and the skill says to use web search when it needs competitor pricing. It does not run scripts.
Better inputs produce better drafts. Know your product's core outcome, your target customer, and any competitors you already track. Competitor prices you collect yourself are more reliable than anything the agent finds, so check them against the live pricing pages.
- No listed requirements
- Optional: web search access for competitor lookups
- Optional: survey data, competitor pricing, financial models or usage data
Safety notes: scripts and network use
The skill does not run scripts, so installing it does not add executable code to your machine. Its only SKILL.md file is instructions for the agent.
The skill does use the network, because it can perform web search for competitor prices. Be aware of what you paste into a session, especially confidential financial models, unreleased prices or customer data, since the agent may send relevant context to the search it runs.
- Runs scripts: no
- Uses network: yes (optional web search for competitor pricing)
- Avoid pasting confidential customer data unless your own tool policy allows it
Tips for better results and where it stops
Give the agent a concrete product, a named customer and a clear decision, such as which model to use or whether to raise prices. Ask it to flag assumptions explicitly, since the skill is designed to do that. Use the experiments section to plan tests before you change live prices.
The skill is not a substitute for real customer testing or financial modelling. It is also a poor fit for regulated or legally sensitive pricing, such as price-fixing concerns or consumer price rules, which needs professional legal or compliance advice. For physical goods or commodity markets where cost-plus or market-price logic dominates, the framework adds little.
- Name the product, customer and decision in your request
- Ask for the assumptions list and test each one
- Verify competitor prices on their live pages
- Do not treat the output as a final price without validation
What people use it for
- Drafting tiers and a value metric for a new SaaS product before launch
- Deciding whether a digital product should be freemium or paid only
- Planning how to test a price increase with existing customers
- Comparing competitor pricing tiers and finding gaps in the market
- Creating a checklist of pricing questions and a draft pricing page to test
Frequently asked questions
How do I install the pricing strategy agent skill?
Download the ZIP from this directory's page and unzip it. Place the pricing-strategy folder in ~/.claude/skills/ for personal use, or in a project's .claude/skills/ folder for one project. In the Claude apps you can instead upload it under Settings → Capabilities → Skills.
Is the pricing strategy skill free to use?
The skill is published under the MIT licence, as listed on its page. Check the licence file in the source repository for the full terms before reusing it.
What does the skill need to run?
The skill lists no required tools. It uses the network because it can run web search for competitor prices, and it does not run scripts.
Can it use Van Westendorp survey data?
Yes. If you supply Van Westendorp survey data, the skill uses it to estimate price sensitivity. Without survey data, it estimates sensitivity from competitor pricing and the value delivered.
How is this different from just asking an AI for pricing advice?
The skill gives the agent a fixed process: value delivered, model comparison, competitor mapping, tier design, sensitivity, experiments and a recommendation with assumptions. That structure makes the output more consistent from one request to the next.
Can I rely on the recommended prices as final?
No. The skill's output is a reasoned draft built from assumptions. It needs real customer testing and financial modelling before launch, and the skill itself asks for assumptions to be flagged for validation.
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Our verdict
Use this skill if you are a founder or product manager setting prices for a new SaaS or digital product, or weighing a pricing change or freemium versus paid, and want a structured draft with explicit assumptions. Pick something else if you need a final price without validation, have regulated or legally sensitive pricing, or sell physical goods where cost-plus or market-price logic dominates.
Download the skill