HubSpot vs Mailchimp
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Freemium
A CRM platform with marketing, sales and service hubs, and Breeze AI agents and assistants.
AI tool · Freemium
Intuit's email and marketing automation platform with AI content and send-time tools.
The short answer
Choose HubSpot if you need…
- SMB marketing automation
- CRM with built-in marketing
Choose Mailchimp if you need…
- Small business newsletters
- Simple email automations
Side-by-side
| HubSpot | Mailchimp | |
|---|---|---|
| Type | Marketing & SEO · Marketing automation | Marketing & SEO · Email marketing |
| Price | Freemium | Freemium |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Works with | Slack, Gmail, Zapier, WordPress | Shopify, WordPress, Zapier |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
HubSpot
A CRM platform with marketing, sales and service hubs, and Breeze AI agents and assistants. Integrated and easy to grow into. Costs jump steeply at professional tiers.
Mailchimp
Intuit's email and marketing automation platform with AI content and send-time tools. Familiar and easy. Pricing has crept up and the free plan is limited.
Best for
HubSpot
- SMB marketing automation
- CRM with built-in marketing
Mailchimp
- Small business newsletters
- Simple email automations
Strengths
HubSpot
- Free CRM
- Email and automation
- Breeze AI agents
- Landing pages and forms
Mailchimp
- Email builder
- Automations
- AI content suggestions
- Audience segmentation
Frequently asked questions
What is the difference between HubSpot and Mailchimp?
HubSpot: A CRM platform with marketing, sales and service hubs, and Breeze AI agents and assistants. Mailchimp: Intuit's email and marketing automation platform with AI content and send-time tools. HubSpot suits smb marketing automation, while Mailchimp suits small business newsletters.
Are HubSpot and Mailchimp free?
HubSpot: Freemium. Mailchimp: Freemium.
What are other alternatives to HubSpot and Mailchimp?
Other options people compare them with include Brevo, Klaviyo.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.