Brevo vs Mailchimp
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Freemium
An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends.
AI tool · Freemium
Intuit's email and marketing automation platform with AI content and send-time tools.
The short answer
Choose Brevo if you need…
- Budget email marketing
- Transactional email
Choose Mailchimp if you need…
- Small business newsletters
- Simple email automations
Side-by-side
| Brevo | Mailchimp | |
|---|---|---|
| Type | Marketing & SEO · Email marketing | Marketing & SEO · Email marketing |
| Price | Freemium | Freemium |
| Platforms | Web, API | Web, iOS, Android |
| Works with | WordPress, Shopify, Zapier | Shopify, WordPress, Zapier |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Brevo
An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends. Good value with unlimited contacts. Template editor is less refined than competitors.
Mailchimp
Intuit's email and marketing automation platform with AI content and send-time tools. Familiar and easy. Pricing has crept up and the free plan is limited.
Best for
Brevo
- Budget email marketing
- Transactional email
Mailchimp
- Small business newsletters
- Simple email automations
Strengths
Brevo
- Email and SMS campaigns
- Transactional email API
- CRM
- AI copy help
Mailchimp
- Email builder
- Automations
- AI content suggestions
- Audience segmentation
Frequently asked questions
What is the difference between Brevo and Mailchimp?
Brevo: An email, SMS and WhatsApp marketing platform with a CRM and AI copy assistant, priced by sends. Mailchimp: Intuit's email and marketing automation platform with AI content and send-time tools. Brevo suits budget email marketing, while Mailchimp suits small business newsletters.
Are Brevo and Mailchimp free?
Brevo: Freemium. Mailchimp: Freemium.
What are other alternatives to Brevo and Mailchimp?
Other options people compare them with include Klaviyo, HubSpot.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.