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Brand Discovery Interview

Guides a structured, multi-session brand identity interview and saves a resumable brandbook

Source Download skill
Repository
affaan-m/ECC
Stars
295,127
Licence
MIT
Files
10 files

What it does

When installed, the agent runs a guided, one-question-at-a-time interview to help a brand define its purpose, positioning, audience, personality, voice, story, and founder tensions across eight modules. It saves answers as files on disk and a progress checkpoint so the work can resume in later sessions, and ends with a master brandbook (90_SYNTHESIS.md) that can be shared with designers or writers.

Great for

  • Founders or small teams creating or repositioning a brand who want a written identity reference
  • Agencies or consultants running repeatable brand discovery workshops with clients
  • Teams with several founders who need individual interviews before a reconciliation pass

Skip it if

  • Quick brand taglines or logo ideas, since the skill is designed for slow, multi-session interviews (it is overkill for one-off requests)
  • Brands that already have complete brand guidelines and only need execution, because the interview process adds time without new output
  • Situations involving sensitive personal or client data saved to disk, since answers are written as plain files in the project folder

Try asking

  • “Start a brand discovery interview for my new coffee roastery and save the files in ./brand-identity”
  • “Resume the brand discovery session from where we stopped last week”
  • “Run founder interviews for my two co-founders and reconcile their answers into a brandbook”
  • “Summarise our brand voice module and draft three candidate formulations”
Step-by-step guide: how to use Brand Discovery InterviewInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 10 original files, the MIT licence and an attribution note.

    brand-discovery.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip brand-discovery.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip brand-discovery.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent a clear brand name and output folder at the start so state.json and module files are saved in the right place
  • Answer with concrete examples or stories; the skill pushes back on vague answers and the output is far better for it
  • Use the multi-founder mode only after each founder has completed their own interview, as the skill instructs

What's inside

  • agents/openai.yaml
  • references/10_purpose-why.md
  • references/20_positioning.md
  • references/30_audience-niche.md
  • references/40_personality-archetype.md
  • references/50_voice-tone.md
  • references/60_narrative-story.md
  • references/70_founder-tension.md
  • references/90_SYNTHESIS.md
  • SKILL.md

Redistributed unmodified from affaan-m/ECC under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.