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A/B Test Planner

Plans, designs and analyses A/B tests and experiments with sound statistics

Stars
49,023
Licence
MIT
Files
4 files

What it does

Once installed, the agent helps you plan controlled experiments: it asks what you want to improve, writes a clear testable hypothesis, picks primary, secondary and guardrail metrics, and recommends sample sizes and test duration. It also gives a pre-launch checklist and warns about common mistakes such as stopping a test early or misreading p-values. The skill is mostly written guidance and reference tables rather than code.

Great for

  • Marketers planning landing page, pricing or signup experiments
  • Product and growth teams setting up an experimentation programme
  • Developers implementing client-side or server-side variant assignment

Skip it if

  • Teams with very little traffic, where any test will be underpowered and the skill cannot fix that
  • Situations needing a formal statistical analysis of existing data; the skill gives guidance, not a verified calculation pipeline

Try asking

  • “Help me design an A/B test for our pricing page and pick the primary metric”
  • “Calculate the sample size for a signup button test with a 5% baseline conversion”
  • “Write a hypothesis for testing a shorter checkout form”
  • “Review my test results and tell me whether I should stop the experiment yet”
Step-by-step guide: how to use A/B Test PlannerInstall, first run, examples, tips and FAQs

Install in 3 steps

  1. 1

    Download the skill

    The ZIP contains the 4 original files, the MIT licence and an attribution note.

    ab-testing.zip
  2. 2

    Add it to your agent

    Claude Code (all projects)

    mkdir -p ~/.claude/skills && unzip ab-testing.zip -d ~/.claude/skills/

    Claude Code / Agent SDK (this project only)

    mkdir -p .claude/skills && unzip ab-testing.zip -d .claude/skills/

    Claude apps (web/desktop): Settings → Capabilities → Skills → Upload skill, and choose the ZIP.

  3. 3

    Ask for the task

    No special command needed — the agent reads the skill's description and loads it when your request matches. Try one of the prompts above.

Get better results

  • Give the agent your baseline conversion rate, weekly traffic and the smallest effect you care about so the sample size estimate is meaningful
  • Use the external calculators it links (Evan Miller, Optimizely) to check numbers before committing to a test length
  • If you have a product marketing context file, the skill will read it first, so keep it up to date

What's inside

  • evals/evals.json
  • references/sample-size-guide.md
  • references/test-templates.md
  • SKILL.md

Redistributed unmodified from sickn33/agentic-awesome-skills under the MIT licence. The assessment was drafted with AI from the skill's files on 2026-10-29. Skills can instruct your agent to run code — read SKILL.md and any scripts before installing.