Guide · Agent skill
How to use the X Ads Audit agent skill (ads-x)
Updated · written with AI from the project's own documentation and checked against our catalogue data
The ads-x skill is an agent skill that gives an AI agent a structured checklist for reviewing an X (formerly Twitter) advertising account. It is written for marketers, agencies and analysts who run promoted posts or other paid campaigns on X. After reading this guide you will know what the skill covers, how to install it, how to ask for an audit in plain language, and what inputs it needs.
X Ads AuditAgriciDaniel/claude-ads · MIT Download the skill Quick start
- 1Download the ZIP. Get the skills/ads-x ZIP from this page.
- 2Unzip into a skills folder. Extract it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder.
- 3Or upload in the Claude apps. Go to Settings → Capabilities → Skills and upload the ZIP.
- 4Add the ads plugin files if needed. For full functionality, include the ads/ operating contract and references, or use a standalone skills directory install.
- 5Export or connect your X Ads data. Prepare an export or grant authenticated read access so the agent can review the account.
- 6Ask for an audit. Describe the objective, date window, currency and conversion definition, then request the review in plain language.
- 7Review the prioritized findings. Check the missing-inputs and evidence sections, then work through the recommendations before applying any draft changes.
What is an agent skill and what does ads-x do?
An agent skill is a folder of instructions that an AI agent loads when a task matches the skill's description. The ads-x skill is described as an audit of X Ads measurement, including the X Pixel and Conversions API, campaign objectives, keyword and conversation targeting, creative, budgets, brand safety, app measurement, and reporting.
Once the skill is active, the agent works through a fixed procedure: it collects the business objective, date window, timezone, currency, spend, and conversion definition, then normalizes the account data and evaluates only the controls that apply. It returns prioritized findings and recommendations rather than a free-form opinion.
What inputs does the skill need?
The skill asks for exported X Ads data or authenticated read access to the account. It also asks for a business objective, account age, date window, timezone, currency, spend, and how conversions are defined.
For full functionality, the skill expects the wider ads plugin files (the ads/ operating contract and references) or a standalone install of the skills directory. The main SKILL.md file alone does not include the reference files the audit relies on.
- Exported X Ads data, or authenticated read access to the account
- Business objective, date window, timezone and currency
- Conversion definition and spend figures
- The ads/ plugin files, or a standalone skills directory install
How do you install the ads-x skill?
Download the ZIP for skills/ads-x from the page where you found this guide. Then choose one of two routes.
For Claude Code, unzip the download into ~/.claude/skills/ to make it available everywhere, or into a project's .claude/skills/ folder to limit it to that project.
In the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into the project's .claude/skills/ folder
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
How do you trigger the audit with a natural request?
You do not need a special command. The skill's description lists the terms that should activate it, including X Ads, Twitter Ads, promoted posts, X Pixel, X Conversions API, conversation targeting, and paid campaigns on X. Mention one of these in your request and describe what you want reviewed.
Give the agent your data and context in the same message where you can. The more complete the inputs, the fewer missing items the report will need to flag.
- Audit my X Ads account using this export and tell me what to fix first.
- Check whether my X Pixel and Conversions API are counting conversions correctly.
- Review the conversation targeting and budgets on my promoted posts campaigns.
- Look at my X campaign structure and brand safety settings and rank the issues.
What does the audit output look like?
The skill asks the agent to return platform health, evidence coverage, regulatory exposure, observations, diagnoses, prioritized recommendations, opportunities, contradictions, and missing inputs. Inputs that are missing, features that are unavailable, and stale sources are marked explicitly rather than guessed.
Optional or ineligible features are kept unscored. Account changes are written as drafts until a separate mutation gate passes, so the skill does not change your live account on its own.
What safety notes should you know?
The skill does not run scripts and does not use the network, according to its listing. It treats external content as data rather than instructions. Its output is advisory and depends on the data you supply and on reference files that are not included in the single SKILL.md file.
Do not rely on it for guaranteed performance or as legal compliance sign-off. Review any draft changes yourself before applying them.
- Runs scripts: no
- Uses network: no
- Output is advisory and depends on supplied data and reference files
- Account changes stay as drafts
What people use it for
- Checking whether X Pixel and Conversions API events match the conversions you report
- Reviewing campaign structure and objectives before scaling spend
- Assessing keyword and conversation targeting for relevance and overlap
- Prioritizing creative, budget and brand safety fixes across an account
- Troubleshooting app measurement or reporting gaps on X
Frequently asked questions
Is the ads-x skill free?
The skill is published under the MIT licence, as listed on the source repository. Check the repository's licence file for the full terms.
What do I need before I install ads-x?
You need an agent environment that supports skills, such as Claude Code or the Claude apps. You also need exported X Ads data or authenticated read access, and ideally the wider ads plugin files for full functionality.
Where do I put the ads-x skill folder?
For Claude Code, unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. In the Claude apps, upload the ZIP under Settings → Capabilities → Skills.
Why does the audit say inputs are missing?
The skill marks missing inputs explicitly instead of guessing. Common gaps are no conversion definition, no spend figures, or no reference files, so supply those and rerun the audit.
Does ads-x work for Google or Meta ads?
No. The checklist targets X Ads specifically, so it has no value for Google or Meta campaigns on their own.
Will the skill change my X Ads account?
The skill keeps account changes as drafts until the main mutation gate passes, and its listing says it does not run scripts or use the network.
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Our verdict
Use ads-x if you run paid campaigns on X and want a consistent, prioritized audit of measurement, targeting, creative, budgets and brand safety, or if you are troubleshooting X Pixel or Conversions API tracking. Skip it if you do not advertise on X, or if you need guaranteed performance or legal compliance sign-off, since its output is advisory and depends on your data and on reference files not included in this SKILL.md.
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