How to use the SWOT Analysis agent skill

What the swot-analysis skill makes the agent do

An agent skill is a folder containing a SKILL.md file with instructions the agent reads when it is relevant to your request. This one is named swot-analysis and its description says it performs a detailed SWOT analysis with actionable recommendations, for strategic assessment, competitive analysis, or evaluating a product or business position.

When the skill is active, the agent acts as a strategic analyst and works through a fixed framework: five to seven strengths, five to seven weaknesses, five to seven opportunities and five to seven threats. It then cross-references them by asking how strengths can capture opportunities, how weaknesses can be shored up against threats, which opportunities could overcome weaknesses, and which threats could exploit weaknesses. From there it produces three to five strategic recommendations, prioritized actions with owners, and metrics to track progress.

The skill is text-only. It does not browse the web or pull in market data itself, so the quality of the analysis depends on the information you give it.

• Strengths and weaknesses are treated as internal factors.
• Opportunities and threats are treated as external factors.
• The skill maps findings to four strategic postures: Build, Defend, Pivot and Exit.

Install the swot-analysis skill

Download the ZIP for this skill from this page. The package contains SKILL.md. You can install it in one of two ways.

For a personal install, unzip the file into ~/.claude/skills/ so the skill folder sits there. For a single project, unzip it into the project's .claude/skills/ folder instead.

You can also upload the ZIP in the Claude apps. Go to Settings, then Capabilities, then Skills, and add it there.

• Personal install: ~/.claude/skills/
• Project install: .claude/skills/ inside your project folder
• Claude apps: Settings → Capabilities → Skills, then upload the ZIP

Trigger the skill with natural requests

You do not need a special command. Ask for a SWOT in plain language. The skill's listed triggers include phrases such as SWOT analysis, strengths weaknesses, SWOT matrix and strategic assessment, and its description also covers competitive analysis and evaluating a product or business position.

Give the agent the product or business name and the context it needs. The skill's own instructions name the inputs it expects: a product description and current state, the competitive landscape and market context, company capabilities, resources and constraints, and market trends. Customer feedback or usage data is optional.

• "Run a SWOT analysis for our note-taking app, which has 2,000 paying users and competes with two larger incumbents."
• "Do a strategic assessment of our B2B invoicing product before the roadmap review. Here is our current position: ..."
• "Create a SWOT matrix for our business based on the notes I paste below."

Example: what you get back

Paste in your inputs, including competitor names, your team size and budget, and any usage numbers you have. The agent returns a SWOT with the four lists, a cross-reference section linking them, recommendations, and a set of actions with owners and metrics.

Because the framework is fixed, you can compare SWOTs from different quarters or different products side by side. The skill's notes suggest updating the SWOT quarterly or whenever market conditions change.

• Four lists of five to seven items each, with the internal and external split kept clear
• Cross-reference insights linking strengths, weaknesses, opportunities and threats
• Three to five recommendations, each with priority, owner and tracking metric

What the skill needs and its safety notes

The skill lists no required tools or packages. It does not run scripts and does not use the network. Its only file is SKILL.md, so there is nothing to execute on install.

The main limit is accuracy. The skill only uses what you supply and does not research the market. If your inputs are vague or outdated, the SWOT will be too. It is also not a substitute for verified market data, and for highly regulated, legal or financial decisions it cannot replace expert advice.

• Requires: nothing listed
• Runs scripts: no
• Uses network: no
• Licence: MIT

Tips for a better SWOT

Give concrete facts rather than adjectives. Numbers, named competitors and specific customer complaints give the agent more to cross-reference than general statements.

Ask for honesty about weaknesses. The skill's own guidance is to avoid minimizing them and to focus on addressable gaps. Ask the agent to assess probability and impact for threats, and to prioritize opportunities by market size and alignment.

Treat the output as a draft for discussion. Check each claim against your own data before it goes into a roadmap or board document.

• Name your competitors and say how you compare with them
• Include constraints such as budget, team size and skills
• Ask for the four strategic postures (Build, Defend, Pivot, Exit) if you want a direction, not only a list