How to use the Snapchat Ads Audit agent skill (ads-snapchat)

What the ads-snapchat skill makes the agent do

An agent skill is a folder with a SKILL.md file that tells an AI agent how to handle a specific kind of task. This one covers Snapchat Ads audits. When you ask about Snapchat Ads, the agent follows a fixed procedure instead of answering from general knowledge alone.

The procedure starts by collecting the business objective, account age, date window, timezone, currency, spend, the conversion definition, and the exports or authenticated reads that are available. The agent then reads a Snapchat-specific audit reference and evaluates only the controls that apply to your account.

• Measurement: Snap Pixel and Conversions API tracking
• Account and ad squad structure
• Mobile creative, AR and catalog formats
• Audiences, budgets, reporting and brand safety

Install the ads-snapchat skill

Download the ZIP file for the skill from our page and unzip it. To make it available to Claude Code for all your projects, place the folder in ~/.claude/skills/. To limit it to one project, place it in that project's .claude/skills/ directory.

If you use the Claude apps instead, upload the skill under Settings → Capabilities → Skills.

• Personal install: ~/.claude/skills/
• Project install: .claude/skills/ inside your project folder
• Claude apps: Settings → Capabilities → Skills

Make the shared references available

The skill reads a Snapchat-specific reference file, ads/references/snapchat-audit.md, along with shared measurement, benchmark, creative, policy and scoring references. The skill's own files point to a plugin root that holds ads/ and skills/ directories. If you installed only this skill, the source says it must come from a standalone install that contains those references, so check that they are present before you run an audit.

Trigger the skill with a natural request

You do not need a special command. Describe what you want in plain language and include the Snapchat terms the skill listens for, such as Snapchat Ads, Snap Ads, Snap Pixel, Snapchat Conversions API, AR Lens ads, app-install campaigns or Snapchat dynamic product ads.

Give the agent your data as well. Include the date range, timezone, currency, spend and what counts as a conversion, or the agent will list those as missing inputs.

• Audit my Snapchat Ads account. Here is the export for the last 30 days, in USD.
• Check whether my Snap Pixel and Conversions API are tracking purchases correctly.
• Review my app-install campaigns on Snapchat and tell me where budget is being wasted.
• Look over my Snapchat dynamic product ads catalog setup and flag anything missing.

What you get back

The agent returns structured findings, a prioritised list of recommendations and missing-data notes. The skill's output covers platform health, evidence coverage, regulatory exposure, observations, diagnoses, prioritised recommendations, opportunities, contradictions and missing inputs.

Any gaps in your data are marked explicitly, and features that are optional or not eligible for your account are left unscored. Recommendations are not converted into universal thresholds.

Safety notes: scripts and network access

According to the skill's listing, it runs no scripts and uses no network access. It works only with the exports or data you supply. The source does not name a specific API key or account, so the skill itself does not connect to your Snapchat account.

The SKILL.md says account changes stay as drafts until a separate approval step passes. Review any proposed change before it goes live.

• Runs scripts: no
• Uses network: no
• Account changes are drafts until the main mutation gate passes

Tips for better audits

Supply complete data. The more the agent has on spend, conversions and tracking setup, the fewer controls it has to mark as missing.

Treat the output as a structured review, not a verified audit. The skill's recommendations are not guaranteed to match current Snapchat policies or benchmarks, so check important findings against Snapchat's own documentation.

• Export the data for the same date window and timezone you state in your request.
• Ask the agent to list missing inputs first if you are unsure what it needs.
• Use the diagnoses to decide where to look in Snap Pixel and Conversions API setup.