How to use the Replica Brand Rebrander agent skill

What is an agent skill and what does replica-brand do?

An agent skill is a folder of instructions and sometimes scripts that an AI agent loads when your request matches its description. The replica-brand skill is built for one job: making sure nothing from the original app launches under its identity.

Once it is active, the agent works through six steps: it generates name candidates and narrows them to five, lists the trademark, domain, app store and handle checks you should run, proposes a palette checked for contrast, writes a logo brief, writes a voice guide with rewritten interface strings, and runs a sweep of your files.

• Name: 20 candidates cut to 5, tested for confusing similarity to the original and to other apps in the same category
• Checks: a table of trademark, domain, store and handle checks for you to run yourself
• Palette: a new primary hue from a different colour family than the original, checked with contrast.py
• Logo brief: a written brief for a designer or image model, not a finished logo
• Voice: three voice words, five do and don't pairs, and 10 rewritten strings such as sign up, empty states and error messages
• Sweep: a script that searches file contents and file names for the original's name, domains and colours

Install the replica-brand skill

Download the ZIP from the skill's page on this site. The skill folder contains SKILL.md and sweep.py. You can install it in one of three ways.

For a personal install that works across your projects, unzip it into your user skills folder at ~/.claude/skills/. For a single project, unzip it into that project's .claude/skills/ folder. You can also upload the ZIP in the Claude apps under Settings → Capabilities → Skills.

• Personal: unzip into ~/.claude/skills/
• Project only: unzip into .claude/skills/ inside your project folder
• Claude apps: Settings → Capabilities → Skills, then upload the ZIP

Check the requirements before you start

The skill needs Python 3. The sweep script uses only the Python standard library, so you do not need to install extra packages for it. The palette step calls contrast.py from the replica-design skill, so your project needs a replica/ planning folder set up by the related skills, with replica/design/tokens.json in place.

The skill does not search trademark or domain registries for you as verified results. You run those checks yourself in a browser, so you need network access or a browser for that part.

• Python 3
• A project folder with a replica/ planning folder from related skills
• replica-design/contrast.py for palette checks
• Network access or a browser for trademark, domain and handle searches
• Runs scripts: yes. Uses network: no, according to the listing

Trigger the skill with natural requests

You do not need to type a command to start the skill. Ask for what you want in plain language, and the agent will load it when the request matches the skill's description. The source lists these trigger phrases: name my app, rebrand the clone, make it mine, pick a name and colours, logo brief, brand voice, and check for leftovers. It also runs after /replica-entrepreneur, and the source says it always runs before /replica-launch.

• 'Name my app. I cloned a booking tool and want a name that is mine.'
• 'Pick a name and colours for the clone and check the palette for contrast.'
• 'Write a logo brief for this app.'
• 'Write a brand voice and rewrite the sign up and error messages.'
• 'Check for leftovers from the original app.'

Run the sweep to find leftover branding

The sweep script searches your file contents and file names for the original app's name, including inside identifiers such as CalendlyEmbed, and also checks domains and colours. It skips node_modules, build output and the replica/ planning folder. Replace the placeholder name, colours and strings first, then run it.

Exit code 1 means something was found. Fix each item and run the sweep again until it reports clean. The sweep does not check visuals, so also review the favicon, page titles, email templates, Open Graph image and app icon by eye.

• Pass the original's name, company and domains directly with --avoid and --domains, and colours with --colors
• Or keep them in replica/brand.json and run with --config
• Exit 1 means something is left; keep fixing until it is clean

Check the palette for contrast

Choose a primary brand hue from a different colour family than the original's. If the original is blue, do not pick a nearby blue. Write the new palette into the token roles that replica-design set up, then run the contrast check. The skill's target is zero AA failures. Add the original's brand colours to brand.json so the sweep can catch any that survive.

Know what the skill output looks like

When the work is done, the skill writes replica/brand.md, which holds the name with its checks, palette, logo brief and voice. It also writes replica/brand.json, updates your tokens, rewrites the strings, and leaves a clean sweep. The skill names /replica-launch as the next step.

• replica/brand.md: name with checks, palette, logo brief and voice
• replica/brand.json: avoid list, domains and colours used by sweep.py, listing.py and replica-deploy
• Updated tokens, rewritten strings and a clean sweep