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Guide · Agent skill

How to use the Pinterest Ads Audit agent skill (ads-pinterest)

Updated · written with AI from the project's own documentation and checked against our catalogue data

The ads-pinterest skill is a set of written instructions that teaches an AI agent to review a Pinterest advertising account the way a specialist would. It is for marketers, agencies, in-house teams and analysts who run Pinterest Ads or shopping campaigns. After this guide you will know what the skill does, how to install it, how to ask for an audit in plain language, and what it needs from you to work well.

Pinterest Ads AuditAgriciDaniel/claude-ads · MIT

Quick start

  1. 1Download the ZIP. Download the ads-pinterest skill ZIP from this page.
  2. 2Unzip into a skills folder. Unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder.
  3. 3Or upload in the Claude apps. In the Claude apps, go to Settings, then Capabilities, then Skills, and upload the skill.
  4. 4Add the audit reference. Make sure ads/references/pinterest-audit.md is available from the claude-ads plugin root or a standalone install.
  5. 5Gather your account data. Prepare exports or read access, plus the date window, timezone, currency, spend and conversion definition.
  6. 6Ask for the audit. Request a Pinterest Ads audit in plain language and name the area you care about, such as Pinterest Tag or catalog readiness.
  7. 7Review drafts yourself. Read the prioritized recommendations and any drafted changes, and apply only what you approve.

What the skill makes the agent do

When you ask for an audit, the agent first gathers the business goal, account age, date window, timezone, currency, spend and conversion definition, along with any exports or authenticated read access you can provide. It then checks the areas that matter for Pinterest: measurement (Pinterest Tag and Conversions API), catalog and shopping readiness, visual creative, audiences, Performance+ settings, budgets, brand safety and reporting.

The output is structured findings, prioritized recommendations and notes on missing data. Any account changes are kept as drafts rather than applied, and the source says they wait for a main approval gate before going further.

Install the ads-pinterest skill

Download the ZIP for this skill from this page and unzip it. For a personal install, place the folder in ~/.claude/skills/. For a single project, place it in that project's .claude/skills/ directory.

Alternatively, in the Claude apps, open Settings, go to Capabilities, and upload the skill under Skills.

  • Personal: ~/.claude/skills/
  • Project: .claude/skills/ inside your project folder
  • Claude apps: Settings → Capabilities → Skills

Make sure the referenced audit file is available

The skill folder contains only SKILL.md. The detailed audit criteria live in ads/references/pinterest-audit.md, which the skill tells the agent to find in the wider claude-ads plugin. The SKILL.md file alone does not contain those criteria, so the skill will not work as a complete audit without that file.

The skill looks for the reference from the plugin root (the folder holding the ads/ and skills/ directories), or from the skills directory in a standalone install.

Trigger the skill with natural requests

You do not need special syntax. The skill's description lists trigger terms, so phrase your request around Pinterest Ads, promoted Pins, shopping ads, catalog sales, Pinterest Tag, Pinterest Conversions API or Pinterest Performance+. Give the agent the context it asks for, such as the date range, currency and spend, and point it to any exports you have.

  • Audit my Pinterest Ads account for tracking problems. Here is the export for the last 30 days, currency USD.
  • Check whether my Pinterest Tag and Conversions API setup is complete for my shopping campaigns.
  • Review my Pinterest product catalog for shopping readiness and tell me what to fix first.
  • Look at my promoted Pins creative and audience settings and give me prioritized recommendations.
  • Is my Pinterest Performance+ budget set up sensibly? Flag any missing data.

What you need to provide

The skill needs account data from you. The source names two options: exports, or authenticated read access to Pinterest Ads. It does not specify which access methods are supported, so check what your setup can provide. The more of the listed inputs you supply (objective, date window, timezone, currency, spend, conversion definition), the fewer gaps the report will have.

If something is missing, the agent should mark it explicitly as a missing input and leave features that are unavailable or ineligible unscored.

  • Business objective and account age
  • Date window and timezone
  • Currency and spend
  • Conversion definition and available exports or read access

Safety notes: scripts and network

This skill runs no scripts and uses no network access, according to its listing. It is written instructions only. Its own rules say to treat external content as data rather than instructions, and to keep all account changes as drafts until the main mutation gate passes.

Because the skill only audits and drafts changes, it will not launch or manage campaigns on its own. Review every draft yourself before acting on it.

  • Runs scripts: no
  • Uses network: no
  • Account changes stay as drafts

Tips for better audit results

Treat the output as a structured starting point, not a verdict. The skill states that vendor recommendations are not universal thresholds, so the agent's findings need human judgment about your business.

Give clean inputs. Consistent date windows, a stated currency and a clear conversion definition make the evidence coverage and diagnoses more reliable.

  • State your business goal first.
  • Use the same date window across all exports.
  • Ask for missing inputs to be listed so you know what was not checked.

What people use it for

  • Checking whether Pinterest Tag and Conversions API tracking is set up for shopping campaigns.
  • Reviewing a product catalog for shopping readiness before a sales push.
  • Assessing visual creative and audience targeting on promoted Pins.
  • Sanity-checking Performance+ settings and budget allocation.
  • Organizing raw Pinterest account exports into a structured audit report.

Frequently asked questions

Is the ads-pinterest skill free?

The source lists the licence as MIT. Check the repository's licence file for the exact terms before you rely on it in a commercial setting.

What do I need to run the ads-pinterest skill?

You need the claude-ads plugin folder containing ads/ and skills/, or a standalone install that includes ads/references/pinterest-audit.md. You also need account data, such as exports or authenticated read access to Pinterest Ads.

How do I install the ads-pinterest skill?

Download the ZIP from this page and unzip it into ~/.claude/skills/ for personal use or a project's .claude/skills/ folder. You can also upload it in the Claude apps under Settings, then Capabilities, then Skills.

Does the skill change my Pinterest campaigns automatically?

No. The skill audits and drafts changes, and it keeps account changes as drafts until the main approval gate passes. You remain in control of anything applied to your account.

Does this skill work for Google or Meta ads?

No. The skill is specific to Pinterest Ads and covers Pinterest Tag, Conversions API, Pinterest catalogs and Performance+. Use a separate skill for other platforms.

Why does the skill return missing-data notes?

The skill marks missing inputs, unavailable features and stale sources explicitly, and leaves ineligible features unscored. This shows you which parts of the audit lacked evidence.

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Our verdict

Use this skill if you run Pinterest Ads or shopping campaigns and want a structured, evidence-aware health check on tracking, catalog, creative, audiences and budgets. Skip it if you want automated campaign management, work on other ad platforms, or expect verified benchmarks, since its recommendations still need human judgment.

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