Guide · Agent skill
How to use the Marketing Ideas Generator agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Marketing Ideas Generator is an agent skill that makes an AI agent brainstorm five cost-effective marketing ideas for a product. Each idea comes with a primary channel, a core message, a reason it should engage the audience, and a note on why it is cheap to run. This guide is for people who have never installed an agent skill, and by the end you will know how to install it, ask for ideas, and judge what comes back.
Marketing Ideas Generatorphuryn/pm-skills · MIT Download the skill Quick start
- 1Download the skill ZIP. Get the marketing-ideas ZIP from our page and unzip it to a folder on your computer.
- 2Place the folder. Move the unzipped folder into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder.
- 3Or upload it in the Claude apps. In the Claude apps, open Settings, go to Capabilities, and upload the skill under Skills.
- 4Describe your product and audience. Write a request that includes your product, target market, budget and current channels.
- 5Review the five ideas. Check each idea's channel, message and rationale against what you know about your customers.
- 6Validate before spending. Test one or two ideas on a small scale before committing budget, since the skill uses no market data.
What is an agent skill and what does this one do?
An agent skill is a folder containing a SKILL.md file. The file holds instructions that an AI agent loads when a request matches the skill's description. This skill, named marketing-ideas, is a prompt template: when triggered, it asks the agent to act as an experienced product marketer focused on cost-effective growth.
For each of five ideas, the agent names a primary channel such as social media, content, partnerships, community or email, then gives a core message, why it should engage the target audience, and why it is cost-efficient. It is guided to favour high-impact, low-budget and somewhat unconventional tactics. The skill does not look anything up or run code, so the ideas are brainstorms rather than researched recommendations.
Install the Marketing Ideas skill
Download the ZIP for the skill from our page and unzip it. You can then place the folder in one of two locations. For a personal install available across your projects, put it in ~/.claude/skills/. For a single project, put it in that project's .claude/skills/ folder.
Alternatively, if you use the Claude apps, open Settings, go to Capabilities, and upload the skill under Skills.
- Personal: ~/.claude/skills/ (unzipped skill folder containing SKILL.md)
- Project only: .claude/skills/ inside your project folder
- Claude apps: Settings → Capabilities → Skills, then upload
Trigger the skill with natural requests
You do not need a special command. The skill's description tells the agent when to use it, so ordinary requests about campaigns or promotion should load it. The skill's own trigger list includes phrases such as marketing ideas, promote product, marketing campaign, creative marketing and growth ideas.
Give the agent context in the request. The skill's tips say to include details about your product, target market, business constraints, existing brand positioning, current channels and what is already working, budget limits, and audience preferences.
- Give me marketing ideas for a small budget launch of my note-taking app for students.
- Help me promote my new invoicing tool to freelancers. I have about two hours a week and no ad budget.
- I need a creative marketing campaign for our community-driven open source project.
Read and use the output
Expect five ideas, each with the four parts listed above. Treat the channel and message as a starting point. Check the rationale against what you know about your customers, because the skill has no market data, competitor research or performance evidence behind it.
Pick one or two ideas to test on a small scale before committing budget. Ask the agent to refine a chosen idea if you want more detail on messaging or channel tactics.
- Compare the four parts of each idea and discard any that do not fit your audience
- Test the strongest one or two on a small scale first
- Ask for a follow-up on a single idea to develop it further
What it needs and safety notes
The skill lists no requirements. It does not run scripts and does not use the network. Its only file is SKILL.md, so installing it means adding instructions to the agent, not software that executes on your computer.
Because the skill is a prompt template, its output is generated text. If your product is regulated, such as a health or financial product, the generated messaging could make claims that need legal review before you publish anything.
- Requirements: none listed
- Runs scripts: no
- Uses network: no
- Files: SKILL.md only
Tips for better results
Specific input produces more useful ideas. Name your product, your audience, your budget and your existing channels. If something has already worked, say so, so the agent builds on it rather than repeating what fails.
Ask for more ideas or different angles if the first five do not fit. Keep notes on which ideas you tested so later brainstorms can start from real results.
- Include product details, target market and constraints in every request
- Name channels that already work for you
- State budget limits explicitly
- Describe what your audience responds to
What people use it for
- A founder with no ad budget asking for five low-cost channel ideas for a launch
- A product marketer wanting a quick brainstorm before writing a full promotion plan
- A small team choosing a channel mix for a product promotion and wanting a structured channel-message-rationale format
- A community-led project looking for unconventional outreach tactics
Frequently asked questions
How do I install the marketing ideas agent skill?
Download the skill ZIP from this page and unzip it. Put the folder in ~/.claude/skills/ for personal use or in a project's .claude/skills/ folder. In the Claude apps, you can instead upload it under Settings → Capabilities → Skills.
Does the marketing-ideas skill require anything else to run?
The skill lists no requirements. It runs no scripts and uses no network access, and its only file is SKILL.md.
Is the marketing ideas skill free?
The skill is released under the MIT licence. The source does not list pricing for it, so check the licence terms in the repository before reuse.
Does the skill use real market data or competitor research?
No. It is a prompt template that does not look anything up. The ideas are generic brainstorms, so validate them with your own market data before making decisions.
Can I use this skill for health or financial product marketing?
You can generate ideas, but the messaging may make claims that need legal review. Regulated products should have generated copy checked before it is published.
How is this different from just asking an AI for marketing ideas?
The skill gives the agent a fixed structure: five ideas, each with a channel, core message, engagement rationale and cost-efficiency reason, with a bias toward high-impact, low-budget tactics. Without it, the format and focus will vary from request to request.
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Our verdict
This skill suits founders, small teams and product marketers who need a structured brainstorm of cheap campaign ideas quickly. It is not a substitute for market research, competitor analysis or performance testing, and regulated products should pick a path that includes legal review.
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