Guide · Agent skill
How to use the LinkedIn Ads Audit agent skill (ads-linkedin)
Updated · written with AI from the project's own documentation and checked against our catalogue data
The ads-linkedin skill is a set of written instructions that tells an AI agent how to run a structured audit of a LinkedIn Ads account. It is aimed at B2B marketers, agencies and teams who want a health check of their measurement, audiences, lead forms, creative, bidding and pacing. After this guide you will know what the skill does, how to install it, how to ask for an audit and what to supply so the results are useful.
LinkedIn Ads AuditAgriciDaniel/claude-ads · MIT Download the skill Quick start
- 1Download the ZIP. Get the ads-linkedin ZIP from the skill page on this site.
- 2Unzip the skill. Extract the folder so it contains SKILL.md.
- 3Place it in a skills folder. Move it to ~/.claude/skills/ for personal use, or to .claude/skills/ inside a project.
- 4Or upload in the Claude apps. Go to Settings → Capabilities → Skills and upload the ZIP.
- 5Gather your data. Collect exports, screenshots or API results plus your conversion definition, date range, timezone and currency.
- 6Ask for an audit. Describe the goal in plain language and mention LinkedIn Ads, and attach the data.
- 7Review the drafts. Read the observations, diagnoses and proposed changes, then apply anything you agree with yourself in Campaign Manager.
What the skill makes the agent do
An agent skill is a SKILL.md file that gives an AI agent a procedure to follow for a specific task. This one covers LinkedIn Ads: Insight Tag and conversion tracking, professional audiences, lead generation, ABM, creative, bidding, budgets, pacing, automation and policy.
The agent first collects the campaign goal, conversion definition, account and campaign age, geography, date window, timezone, currency, spend, targets and available data sources. It then checks the applicable controls and separates observations from diagnoses, recommendations and proposed changes. Proposed account changes stay as drafts until a separate review gate passes; the skill does not apply them.
Install the ads-linkedin skill
Download the ZIP from the skill page on this site and unzip it. For a personal install, place the skill folder in ~/.claude/skills/. For a single project, place it in the project's .claude/skills/ folder.
You can also upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
The skill is built to work alongside the wider claude-ads plugin. Its procedure points to reference files in the ads/ and skills/ folders, which are not included in SKILL.md alone, so install the full collection where possible.
Trigger the audit with natural requests
You do not need a special command. Describe what you want in plain language and mention LinkedIn so the agent picks up the skill. The skill's description names LinkedIn Ads, Campaign Manager, Insight Tag, Lead Gen Forms, Thought Leader Ads, ABM campaigns and B2B paid media as trigger terms.
Good requests state the goal and attach the data, for example: audit my LinkedIn Ads account using this campaign export, or my Insight Tag conversions don't match the CRM, check the tracking.
- Audit my LinkedIn Ads campaigns from this CSV export and tell me what to fix first.
- Troubleshoot Insight Tag conversion tracking for our demo request campaign.
- Review our Lead Gen Forms setup and audience targeting for an ABM campaign.
What to provide before you start
The skill asks the agent to gather inputs before judging anything. Supplying them up front gives more reliable findings. Each input you provide is tracked back to its source, so label your files clearly.
The skill needs exported LinkedIn Ads data, screenshots or API results supplied by you. It also needs the wider claude-ads plugin folders for the audit reference files.
- Your campaign goal and how a conversion is defined
- Date range, timezone and currency
- Spend and any targets you have set
- Campaign and account age, and geography
- Exports, screenshots or API results you can share
Safety notes: scripts and network
According to the skill's listing, it runs no scripts and uses no network access. It works from the files and data you give it and the reference files in the plugin.
The skill treats external account and web content as data, not instructions. It also warns against applying benchmarks without checking objective, geography, methodology, sample size, conversion lag and account maturity. Review every draft change yourself before making it in Campaign Manager.
Tips for better audits
Give the agent a clear conversion definition and date window, since many findings depend on them. Where data conflicts, ask the agent to list contradictions rather than pick one source.
Ask for the output in its structured parts: platform health, evidence coverage, regulatory exposure, observations, diagnoses, prioritized recommendations, unscored opportunities, contradictions and missing inputs.
- Start with Insight Tag and conversion tracking; other findings often depend on it.
- Note the account's age, since the skill warns that benchmarks depend on maturity.
- Treat features marked optional, beta or unavailable as unscored items to explore, not as fixes.
What people use it for
- Checking whether Insight Tag conversions match what your CRM records for B2B lead campaigns.
- Reviewing Lead Gen Forms and audience targeting before scaling spend.
- Producing a prioritized list of creative, bidding and pacing issues from an exported campaign report.
- Troubleshooting why conversion counts changed after a tracking update.
- Preparing an agency health-check summary from client exports or screenshots.
Frequently asked questions
Is the ads-linkedin skill free?
The source is published under the MIT licence, which permits use and modification subject to its terms. Check the licence file in the repository for the full conditions before you rely on it commercially.
How do I install the ads-linkedin skill for Claude?
Download the ZIP from the skill page and unzip it into ~/.claude/skills/ for personal use or a project's .claude/skills/ folder. You can also upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
Does the skill change my LinkedIn Ads account automatically?
No. The skill is designed to keep every account change as a draft until a main mutation gate passes, and you should review drafts yourself before making changes in Campaign Manager.
What does the skill need to work?
It needs the ads/ and skills/ folders from the wider claude-ads plugin for its reference files, plus exported LinkedIn Ads data, screenshots or API results that you supply. It runs no scripts and uses no network access, according to its listing.
Can I use ads-linkedin for Google or Meta ads?
No. The skill is specific to LinkedIn Ads and would give misleading advice on other platforms. Use a skill written for that platform instead.
Why does the agent say it cannot find the reference files?
The procedure resolves reference files from the plugin root, the folder that holds ads/ and skills/, or the skills directory in a standalone install. If SKILL.md is installed alone, those files are missing, so install the full claude-ads collection.
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Our verdict
Use this skill if you run B2B campaigns on LinkedIn and want a structured, evidence-tracked health check from exports, screenshots or API results, especially for Insight Tag and conversion problems. Pick something else if you advertise on other platforms, want an agent to make live account changes without review, or cannot install the wider claude-ads folders the skill relies on.
Download the skill