Guide · Agent skill
How to use the GEO Platform Optimizer agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The geo-platform-optimizer skill gives an AI agent a playbook for making a website appear as a source in AI-generated search answers. It treats Google AI Overviews, ChatGPT and other platforms separately, each with its own checklist and a 0-100 scoring rubric. This guide explains what the skill does, how to install it, how to ask for an audit and what to check before you trust the results.
GEO Platform Optimizerzubair-trabzada/geo-seo-claude · MIT Download the skill Quick start
- 1Download and unzip. Download the skill ZIP from the directory page and unzip it. You should end up with a folder that contains SKILL.md.
- 2Place the skill folder. Move the folder into ~/.claude/skills/ for personal use or into .claude/skills/ in a project. Alternatively, upload the ZIP under Settings → Capabilities → Skills in the Claude apps.
- 3Gather the target inputs. Have the site's URL and its primary topic or industry ready. The skill's first step is to collect these.
- 4Ask for the audit. Make a natural request naming the URL and the platforms you care about, such as Google AI Overviews and ChatGPT.
- 5Review the report. Open GEO-PLATFORM-OPTIMIZATION.md and read the per-platform scores, gaps and action items.
- 6Complete the manual steps. Do the checks the agent cannot do for you, such as registering in Bing Webmaster Tools and reviewing Wikipedia or Wikidata entries honestly.
What does the GEO Platform Optimizer skill make the agent do?
A skill is a folder with a SKILL.md file that gives an agent extra instructions for a specific job. This one covers GEO, or generative engine optimization, which means improving the chances that AI search answers cite your pages. The skill's core point is that each AI search platform uses different indexes, ranking logic and source preferences, so a page optimized for one may be invisible on another. The source reports that only 11% of domains are cited by both ChatGPT and Google AI Overviews for the same query.
With the skill loaded, the agent reads the target site's pages and checks them against each platform's checklist. It then scores each platform and writes a report named GEO-PLATFORM-OPTIMIZATION.md with per-platform scores, gaps and action items.
- Checks headings, tables, lists, FAQ sections, publication and updated dates, and author bylines
- Scores Google AI Overviews and ChatGPT Web Search on separate 0-100 rubrics
- Lists gaps and action items for each platform in one Markdown report
How do you install the skill?
Download the skill ZIP from the directory page and unzip it. Put the resulting folder in one of two places: ~/.claude/skills/ to make the skill available across your projects, or .claude/skills/ inside a specific project to limit it to that project.
If you use the Claude apps instead, open Settings, go to Capabilities, then Skills, and upload the ZIP there.
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into .claude/skills/ in the project folder
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
What does the agent need to run this skill?
The skill's SKILL.md lists the tools it is allowed to use: Read, Grep, Glob, Bash, WebFetch and Write. The agent therefore needs file read and write access and web fetch to load the target site. It also needs internet access to check search results.
Two steps are suggested by the checklists but must be done by you, not the agent: registering the site in Bing Webmaster Tools and checking or editing Wikipedia and Wikidata entries. The skill runs no scripts, but it does use the network.
- Tools: Read, Grep, Glob, Bash, WebFetch, Write
- Internet access to fetch the target site and check search results
- Manual steps for you: Bing Webmaster Tools, Wikidata and Wikipedia
How do you trigger the skill with a natural request?
You do not need a special command. Give the agent the URL and the site's main topic or industry, and ask for a platform audit. The skill's workflow starts by collecting those two inputs, so including them up front saves a round trip.
For best results, name the platforms you care about and say where you want the report saved. The skill's own output file name is GEO-PLATFORM-OPTIMIZATION.md.
- Audit this site for AI Overviews and ChatGPT: https://example.com, we sell hiking gear
- Score my blog's pages for GEO by platform and save the report as GEO-PLATFORM-OPTIMIZATION.md
- Find the gaps in our product pages for Google AI Overviews and list action items
What does a Google AI Overviews check look for?
The Google AI Overviews checklist focuses on structure and directness. It asks whether headings are phrased as the questions people search, whether each heading is followed by a short direct answer, whether comparison and pricing data sit in HTML tables, and whether processes use ordered lists.
It also checks for a visible publication date and last-updated date, an author byline with credentials, statistics with named sources and target pages within three clicks of the homepage.
- Question-style H2 or H3 headings that mirror real queries
- A 1-2 sentence direct answer right after each question heading
- Tables for comparisons and ordered lists for steps
- An FAQ section with 5 or more real questions
- Visible publication and updated dates, and an author byline
What does a ChatGPT check look for?
The ChatGPT checklist focuses on entities and authority. It checks whether the brand has a Wikipedia article and a Wikidata item, whether the site is registered in Bing Webmaster Tools and whether key pages are indexed in Bing. It also looks at brand mentions on Reddit, a YouTube channel, backlinks from .edu, .gov and major publications, and consistency of facts such as founding date and leadership across platforms.
The source recommends comprehensive pages of 2000 or more words for ChatGPT citation. Checks that depend on other sites, such as Reddit mentions or Wikipedia status, are things the agent can observe but you must act on yourself.
- Wikipedia article: 20 points if it exists and is accurate, 10 for a stub
- Wikidata entity with 5 or more properties: 10 points if complete
- Bing Webmaster Tools configured: 5 points if verified
- Authoritative backlinks: up to 15 points
What should you avoid asking the skill to do?
Do not use the checklist to push fake reviews, fabricated author credentials or invented Wikipedia or Wikidata entries. The skill does not warn against these, and the source notes they can violate platform rules. Treat the output as recommendations, not guaranteed results.
The skill also gives recommendations based on general statistics it cites, not verified results from the platforms. Its generic rubric may not fit non-English sites or highly specialized ones, so review the output against your own knowledge.
- Treat scores as a checklist, not a prediction of rankings or citations
- Check any cited statistic against its original source before publishing
- Never act on suggestions that involve fake or invented entries
What people use it for
- An SEO team checking how a site's guides perform against Google AI Overviews and ChatGPT checklists
- A content writer restructuring a product page with question headings, direct answers and a FAQ section before publishing
- An agency preparing a GEO audit for a client with a per-platform score sheet and action list
- A small business owner reviewing whether the About section and dates on their site are clear enough for AI assistants to use
Frequently asked questions
Is the GEO Platform Optimizer skill free?
The source lists the skill's licence as MIT, which is a permissive open-source licence. It does not list prices, so check the directory page for any terms about the download itself.
What do I need to use the skill?
You need an agent with file read and write tools and web fetch, plus internet access to load the target site and check search results. Bing Webmaster Tools and Wikipedia or Wikidata steps are manual and done by you.
Where do I install the skill folder?
Unzip it into ~/.claude/skills/ for personal use, or into .claude/skills/ inside a project. In the Claude apps, you can upload the ZIP under Settings → Capabilities → Skills.
Does the skill guarantee citations or rankings in AI search?
No. The skill gives recommendations based on general statistics it cites, not verified results from the platforms. Scores show how closely a page matches its checklist, not how it will perform.
How is this different from a normal SEO audit?
A standard SEO audit focuses on traditional rankings. This skill scores each AI search platform separately, since the source says Google AI Overviews, ChatGPT and others use different sources and ranking logic.
Does the skill run any code on my machine?
The source says the skill runs no scripts, but it uses the network to fetch pages and check search results. Its allowed tools include Bash, so review what the agent runs if that matters to you.
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Our verdict
Use this skill if you are an SEO or content team, a small business owner or an agency that wants a structured, per-platform view of how a site could appear in AI search answers. Pick something else if you need guaranteed results, work mainly in a non-English language or run a highly specialized site where a generic rubric may not fit.
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