Guide · Agent skill
How to use the Geo Meta Tags Audit agent skill (geo-meta)
Updated · written with AI from the project's own documentation and checked against our catalogue data
The geo-meta skill is a set of instructions that teaches an AI agent to check a web page's head section for geographic meta tags and to flag problems with them. It is aimed at site owners and SEO specialists working on regional or locally focused pages, especially where Bing or smaller regional search engines matter. After this guide you will know what the skill does, how to install it, how to ask for it in plain language, and where its limits are.
Geo Meta Tags Auditthedaviddias/Front-End-Checklist · MIT Download the skill Quick start
- 1Download the ZIP. Get the geo-meta ZIP from the skill's page on the Front-End Checklist site.
- 2Unzip into a skills folder. Extract it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder for one project.
- 3Or upload in Claude apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the ZIP.
- 4Ask for a geo tag audit. Describe the page and the goal in plain language, mentioning geo targeting or regional pages.
- 5Review the findings. Check the agent's notes on geo.region codes, geo.position format and ICBM consistency.
- 6Apply fixes with structured data in mind. Update the head tags and confirm hreflang or LocalBusiness schema is also in place where relevant.
What is an agent skill and what does geo-meta do?
An agent skill is a folder containing a SKILL.md file with instructions, plus optional reference files, that an AI agent can load when a task matches the skill's description. The geo-meta skill is for auditing locally focused or regionally targeted pages for geo targeting signals.
When installed, the agent can review a page's head section for geo.region, geo.placename and geo.position tags. It checks that geo.region uses an ISO 3166-1/3166-2 code such as US-CA, that geo.position uses latitude;longitude format such as 37.7749;-122.4194, and that an ICBM tag matches geo.position if one is present. It can also suggest adding these tags to region-specific pages and flag tags that contradict the site's target region or appear without hreflang or LocalBusiness structured data.
Install the geo-meta skill from the ZIP
Download the ZIP for the skill from the Front-End Checklist page for skills/geo-meta. The skill folder contains SKILL.md and references/rule.md.
Option A (Claude Code, personal): unzip the download into ~/.claude/skills/ so the skill is available across your projects.
Option B (Claude Code, one project): unzip the download into the project's .claude/skills/ folder so it applies only to that project.
Option C (Claude apps): upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
- Personal install path: ~/.claude/skills/
- Project install path: .claude/skills/ inside your project
Trigger the skill with natural requests
You do not need a special command. The agent decides to use a skill when your request matches its description, so describe the job in plain words that mention geo targeting, regional pages or Bing.
Good requests name the page or code and the goal, for example asking the agent to check the geo tags in a regional landing page's head section, or to review a city page template for geo targeting signals.
- Audit the geo meta tags in the head of this London landing page.
- Check our regional store pages for valid geo.region and geo.position values.
- Does this page's geo.position match its ICBM tag?
- Add geo meta tags to our Leeds and Manchester pages, using the correct ISO codes.
Example: a typical audit
Suppose a page for San Francisco has a geo.region of United States, California and a geo.position written as 37.7749, -122.4194. The skill's reference shows both as errors: the region should be an ISO code such as US-CA, and the position should use a semicolon separator.
The corrected head section looks like the snippet below. The skill also recommends keeping the ICBM tag consistent with geo.position.
<meta name="geo.region" content="US-CA">
<meta name="geo.placename" content="San Francisco">
<meta name="geo.position" content="37.7749;-122.4194">
<meta name="ICBM" content="37.7749, -122.4194">Safety notes: scripts and network access
According to the listing, geo-meta does not run scripts and does not use the network. It works from the instructions in SKILL.md and the reference file, and it reads the page markup you give it.
Because the skill is MIT licensed, you can read every file in the folder before installing it. Review the files yourself if your organisation requires it.
- Runs scripts: no
- Uses network: no
- Requires: nothing listed
Tips and limits to keep in mind
The skill is explicit that Google does not use these tags for ranking. Treat geo tags as a minor supplementary signal, mainly relevant to Bing and smaller engines. For Google visibility, the skill points to hreflang for multilingual or multi-region targeting, LocalBusiness JSON-LD for local businesses, and Google Search Console's International Targeting settings.
Use geo tags alongside hreflang and structured data, not instead of them. The skill flags pages that use geo tags without those stronger signals.
- Use ISO 3166-2 codes, not country names.
- Keep geo.position and ICBM coordinates identical.
- Do not expect guaranteed ranking changes from these tags.
What people use it for
- Auditing a regional landing page's head section for geo tag format errors.
- Checking that geo.position and ICBM coordinates match across a set of city pages.
- Spotting geo tags that contradict a site's actual target region.
- Adding a low-effort regional signal to an existing page template.
Frequently asked questions
How do I install the geo-meta agent skill?
Download the ZIP from the skill's page and unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. You can also upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
Does geo-meta need any requirements?
The listing states that it requires nothing in particular, runs no scripts and uses no network. It works from its instructions and the markup you provide.
Is geo-meta free to use?
The skill is published under the MIT licence. The source does not mention pricing, so check the repository for any licence terms that apply to your use.
Do geo meta tags help Google rankings?
No. The skill states that Google does not use geo.region, geo.placename or geo.position for ranking. Bing and other engines may read them, so the value is mainly supplementary.
What should I use instead of geo meta tags for Google?
The skill recommends hreflang for multilingual or multi-region targeting, LocalBusiness JSON-LD for local businesses, and Google Search Console's International Targeting settings.
Why does the agent say my geo.position is wrong?
The skill expects latitude;longitude with a semicolon separator, such as 37.7749;-122.4194. A comma-separated value is flagged as incorrect.
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Our verdict
Use geo-meta if you run regional or local pages, want a quick check of geo tags, or target Bing and smaller regional engines. Pick something else if your priority is Google visibility or language targeting, where hreflang and LocalBusiness schema are the stronger tools.
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