How to use the Content Research & SEO Writer agent skill

What the Content Research & SEO Writer skill makes the agent do

The skill is a methodology document, not a tool. When you ask the agent to research and write an article, it follows a fixed five-phase method: topic research, content planning, SEO optimisation, writing, and a quality check.

In Phase 1 the agent breaks the topic into subtopics, lists 3-5 questions the audience would ask, picks a target keyword with 3-5 related keywords, and notes what angle is unique. Phase 2 sets the content type (tutorial, deep-dive, comparison or opinion) and a target word count, and plans code examples and internal and external links.

The skill does not search the web or check facts. The agent works from its own knowledge plus whatever material you provide.

Install the skill from the ZIP

You can install the skill in one of two ways. The first is to download the ZIP from the skill's page on this directory and unzip it into your personal skills folder, ~/.claude/skills/, or into a project's .claude/skills/ folder if you want it only for that project.

The second is to upload the ZIP in the Claude apps: open Settings, go to Capabilities, then Skills, and upload it there.

After installing, the folder should contain SKILL.md and references/seo-guidelines.md. The skill's main file is SKILL.md; the SEO rules sit in a separate reference file that the agent loads when it reaches the SEO phase.

• Personal install: unzip into ~/.claude/skills/
• Project install: unzip into .claude/skills/ inside your project
• App install: Settings → Capabilities → Skills, then upload the ZIP

Trigger the skill with natural requests

You do not need a special command. Ask for research and writing together in plain language, naming the topic and, if you have one, the audience. The skill's description tells the agent when it applies, so requests about researching a topic and writing an SEO article should activate it.

Be specific about the content type and length if you care about them, because the skill's defaults are a 1500-2500 word tutorial and an 800-1500 word opinion piece.

• Research and write a tutorial on [topic] for [audience], targeting the keyword [keyword].
• Plan an SEO article comparing [option A] and [option B], about 1000 words.
• Write an opinion piece on [topic] and give me a meta description and URL slug.
• Outline a technical tutorial on [technology] with at least two code examples.

Give the agent sources and check the output

Because the skill does not look anything up, any statistic, competitor detail or claim in the draft comes from the agent's memory unless you supply it. Paste in the sources, product pages or notes you want used, and tell the agent to rely only on them.

The skill also asks for a quality check at the end. Treat that as a first pass. A human should verify facts, remove generic filler and confirm the piece is worth publishing.

• Paste your own source material and say: use only these sources.
• Ask the agent to list every claim that needs a citation.
• Edit for voice; the SEO targets can make copy sound formulaic if followed mechanically.

Safety notes: scripts and network access

This skill runs no scripts and uses no network access, according to its listing. It requires nothing beyond the agent itself. Its risks are about output quality rather than system access: the agent may invent statistics or competitor details, and the SEO checklist (keyword placement, density targets, title and meta lengths) can push writing toward generic copy.

Keep a human in the loop before publishing.

• No scripts are run by this skill.
• No network calls are made by this skill.
• Verify all facts and figures yourself.