Guide · Agent skill
How to use the Competitive Intelligence agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The competitive-intel skill is a set of instructions and templates that teaches an AI agent to do competitor analysis the way a strategy team would, instead of giving generic answers. It is aimed at founders, executives, sales and marketing leads, and product managers who want a repeatable competitor-tracking routine. This guide explains what the skill does, how to install it, how to trigger it with everyday requests, and what to watch for before relying on its output.
Competitive Intelligencealirezarezvani/claude-skills · MIT Download the skill Quick start
- 1Download the ZIP. Get the competitive-intel skill ZIP from this page.
- 2Unzip into the skills folder. Extract it into ~/.claude/skills/ for all projects, or into a project's .claude/skills/ folder for one project.
- 3Or upload in the Claude apps. Go to Settings → Capabilities → Skills and upload the ZIP.
- 4Ask for a deliverable. Use a plain request such as Build a battlecard for [competitor] or Map our competitive landscape.
- 5Add your own facts. Paste pricing text, reviews or win/loss notes so the agent works from current evidence.
- 6Verify and share. Check competitor facts against primary sources, then store the output in one shared place.
What the competitive-intel skill makes the agent do
Once installed, the agent follows a structured playbook for competitor analysis. It can identify direct, indirect and future competitors, build one-page sales battlecards, run SWOT and feature-gap comparisons, and draft positioning maps.
It also suggests a monthly and quarterly cadence for tracking rivals and sharing findings with sales, marketing, product and leadership. The skill is written as strategy guidance. It does not gather live data: the files describe where to look, such as pricing pages, job boards and Crunchbase, but include no code that fetches that information.
- Map direct, indirect and future competitors with a 2x2 threat matrix
- Build a sales battlecard per competitor using the included template
- Run SWOT per competitor and feature-gap comparisons
- Draft a two-axis competitive positioning map
- Run win/loss analysis questions and monthly aggregation
- Suggest distribution of intelligence to sales, marketing, product and leadership
Install the skill from the ZIP or the Claude apps
Download the ZIP for the competitive-intel skill from this page. Then choose one of two installation routes.
For Claude Code, unzip the download into ~/.claude/skills/ to make it available across your projects, or into a project's .claude/skills/ folder to limit it to that project.
In the Claude apps, you can upload the ZIP instead under Settings → Capabilities → Skills.
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into the project's .claude/skills/ folder
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
Trigger the skill with natural requests
You do not need a special command. Ask in plain language for the deliverable you need. The skill's description lists trigger phrases such as competitive intelligence, competitive analysis, competitor research, battlecards, win/loss and market positioning, so requests using those terms are the most likely to activate it.
Name the competitor or segment where you can. The more context you give about your buyers and your product, the more specific the output will be.
- "Map our competitive landscape" for direct, indirect and future competitors
- "Build a battlecard for [competitor]" for a sales-ready one-pager
- "Run a win/loss analysis" for recent wins and losses by reason
- "What did [competitor] do recently?" for update tracking
- "Build a competitive positioning map" for a 2x2 map
Know what the skill needs and what it does not do
The skill lists no required dependencies. It does not run scripts and does not use the network. Everything it produces comes from the agent's own reasoning plus the information you provide in the conversation.
That has a direct consequence: the agent's facts about a competitor may be outdated or invented unless you supply current sources such as pricing pages, review excerpts, your win/loss notes or changelog text. Treat its output as a draft to verify, not as a live report.
- Requires: nothing listed
- Runs scripts: no
- Uses network: no
- Does not address confidentiality or lawful collection limits
Safety notes before you track rivals
The skill does not cover legal or ethical edge cases. Before tracking competitors' customers or staff, or collecting material from their sites, review your own company policies and applicable rules.
The reference playbook lists sources such as LinkedIn employee profiles, job postings and review sites. Use them within your policies, and do not ask the agent to pull data you are not permitted to collect.
- Check your policies on tracking rivals' customers or employees
- Verify every competitor fact against a primary source
- Keep battlecards in one shared place rather than only in chat
Tips for getting useful output
Paste in real material. Win/loss notes, pricing page text and customer quotes give the agent something to work from, and the battlecard template asks for a proof point for each claim.
Use the skill for routine. The playbook recommends a monthly review of top competitors, triggered updates after events such as funding or pricing changes, and a quarterly landscape review.
- Provide your own product facts so the comparison is accurate
- Ask for the output for a specific audience: sales, marketing, product or leadership
- Keep only weaknesses backed by win/loss evidence in battlecards
What people use it for
- A founder asks for a competitive landscape map to decide which rivals to watch monthly.
- A sales lead requests a one-page battlecard for a competitor before a call.
- A product manager runs a feature-gap table comparing their roadmap against two rivals.
- A marketing lead asks for a positioning map with axes that show their differentiation.
- An executive requests a one-page monthly competitive summary for leadership.
Frequently asked questions
Is the competitive-intel skill free?
The skill is published under the MIT licence, as stated on this page. Check the licence file in the download for the full terms.
What do I need to install competitive-intel?
The skill lists no required dependencies. You need a Claude environment that supports skills, either Claude Code with a skills folder or the Claude apps with Settings → Capabilities → Skills.
Where do I put the skill folder in Claude Code?
Unzip the download into ~/.claude/skills/ for personal use across projects, or into a project's .claude/skills/ folder to limit it to one project.
Does the skill pull live competitor data?
No. It does not run scripts or use the network. It describes where to look, such as pricing pages and Crunchbase, but you must supply current information yourself.
Why did the agent give me outdated competitor facts?
The agent can only work from what it knows or what you provide. Paste current sources such as pricing text, changelogs or review excerpts into the conversation and verify key claims.
How is this different from a generic AI competitor answer?
The skill gives the agent a structured playbook with a 2x2 threat matrix, eight tracking dimensions, SWOT, feature-gap tables, battlecard format and a review cadence, so the output follows a repeatable process.
New agent skills, repos and AI tools — every week
The best new skills and open-source projects, the fastest-growing repos, and one free prompt. Five minutes to read. Unsubscribe anytime.
Our verdict
Use this skill if you want a repeatable competitor-tracking routine and ready-made battlecard, SWOT and feature-gap formats for sales, marketing, product or leadership. Pick something else if you need live competitor data gathered automatically, since this skill does not fetch information, or if you need guidance on the legal limits of collecting competitor information.
Download the skill