Guide · Agent skill
How to use the CMO Positioning Review agent skill (cmo-review)
Updated · written with AI from the project's own documentation and checked against our catalogue data
The cmo-review skill is a set of instructions that tells an AI agent to act like a demanding chief marketing officer. Before it discusses tactics, it tests your positioning, ideal customer profile, distribution channel and acquisition costs. This guide shows you what the skill does, how to install it, how to trigger it with plain requests, and what it needs to give useful results.
CMO Positioning Reviewalirezarezvani/claude-skills · MIT Download the skill Quick start
- 1Download the ZIP. Download the cmo-review ZIP from this page. It contains SKILL.md.
- 2Unzip into a skills folder. Unzip into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder.
- 3Or upload in the Claude apps. If you use the Claude apps, go to Settings → Capabilities → Skills and upload the skill.
- 4Install the plugin files. Make sure the c-level-advisor plugin files exist at vendor/c-level-advisor/cmo-advisor/scripts, the path SKILL.md references.
- 5Gather real channel data. Collect CAC and payback in months for each channel, and note whether each is improving.
- 6Run the review. Request a review of your plan, for example with /c-level-agents:cmo-review <plan>, and answer the six questions.
- 7Act on the verdict. Use the green, yellow or red verdict and the three next steps as a basis for discussion before committing spend.
What the cmo-review skill makes the agent do
When the skill is active, the agent interrogates a marketing plan before anyone debates tactics. It asks six forcing questions: name one real person in your ICP, the job they hire your product to do and the alternative they use today, a one-sentence positioning statement, your primary distribution channel, CAC and payback per channel, and what a well-funded competitor could not copy.
The agent then writes a structured review with a Positioning section, an ICP section, a Channel Mix section, a verdict and three Next Steps. The verdict is green (story is sharp, channel mix sound), yellow (sharpen positioning before scaling) or red (positioning broken; do not spend).
- Use it before launching a campaign or changing positioning, tagline or category.
- Use it before putting more than 10% of marketing budget into a new channel.
- Use it when pipeline contribution is declining or CAC is rising.
How to install the cmo-review skill
Download the ZIP file from this page. It contains SKILL.md. Unzip it so the cmo-review folder sits in one of the following locations.
For a personal install available in all your projects, unzip into ~/.claude/skills/. For a single project, unzip into the project's .claude/skills/ folder. Alternatively, if you use the Claude apps, upload the skill under Settings → Capabilities → Skills.
- Personal: ~/.claude/skills/
- Single project: .claude/skills/ inside the project folder
- Claude apps: Settings → Capabilities → Skills, then upload
What you need before you run it
The workflow runs two Python scripts from a vendored plugin folder, so Python must be available. The scripts are expected at vendor/c-level-advisor/cmo-advisor/scripts, which is the path referenced in SKILL.md. The c-level-advisor plugin files need to be present at that location or the scripts will not run.
The skill's value depends on data. Have real channel figures ready: CAC and payback in months for each channel, and whether they are improving. Without them, the answers will be guesses.
- Python installed
- The c-level-advisor plugin files at the path referenced in SKILL.md
- Real CAC and payback data per channel
- Note: the skill runs scripts but does not use the network
How to trigger the skill with natural requests
The skill's description names the command /c-level-agents:cmo-review [plan]. In Claude Code you can use that command form directly. You can also describe what you want in ordinary language, such as asking the agent to review your launch plan against the six CMO questions. Give the plan itself in the request so the review has something concrete to assess.
The skill is triggered by its description, which covers launching a campaign, repositioning, and rising CAC or a failing one-sentence positioning test. Mentioning one of those situations is the most reliable way to bring it in.
- "Run a CMO positioning review on our Q3 launch plan for the invoicing tool."
- "Our CAC is rising. Challenge our channel mix before we spend more."
- "Test our repositioning from project management to finance ops against the six CMO questions."
/c-level-agents:cmo-review <plan>What the review looks like and how to act on it
The output follows a fixed template: a title with the plan name and date, then Positioning, ICP, Channel Mix, Verdict and Next Steps. Channel Mix lists a primary and secondary channel, each with CAC and payback in months. Expect the agent to ask for missing answers rather than fill them in.
Treat the verdict as a prompt for discussion, not a decision. A red verdict means the source says do not spend until positioning is fixed. A yellow verdict means sharpen the story before scaling.
- Green: proceed, with the channel mix judged sound.
- Yellow: sharpen positioning before you scale spend.
- Red: positioning is broken; the skill advises not spending.
Safety notes and limits
The skill runs two scripts, named marketing_budget_modeler.py and growth_model_simulator.py. Read them before running, since their logic is not shown in SKILL.md. The skill is marked as not using the network.
The verdict is a framework output, not validated financial advice. Regulated or high-stakes marketing claims still need legal and compliance review.
- Review the two scripts before the agent runs them.
- Do not treat the verdict as final budget approval.
- Send legal and compliance review for regulated or high-stakes claims.
Tips for better results
Write the plan in specific terms: the product, the customer, the channel and the spend. Vague plans produce vague answers. If you cannot name one real customer, the source treats that as a sign the ICP is not sharp enough, so spend time on that answer first.
Use the per-channel payback rule from the source: a channel with payback over 18 months is described as a hobby rather than a channel. Run the review again after you change positioning, so you can compare verdicts.
- Bring real CAC and payback numbers for each channel.
- Name one real person, not a persona.
- Use the related commands for adjacent checks: cro-review for pipeline contribution, cpo-review for product and positioning alignment, and decide to log the verdict.
What people use it for
- Checking a product launch plan before committing the launch budget.
- Testing a repositioning from one category to another against the one-sentence positioning test.
- Diagnosing rising customer acquisition cost by reviewing channel mix and payback per channel.
- Challenging a marketing plan with a checklist before a PR moment such as a product launch or funding announcement.
Frequently asked questions
How do I install the cmo-review skill?
Download the ZIP from this page and unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder. In the Claude apps, you can instead upload it under Settings → Capabilities → Skills.
What does the cmo-review skill require?
It requires Python, because the workflow runs two Python scripts. It also needs the c-level-advisor plugin files at vendor/c-level-advisor/cmo-advisor/scripts, and real channel data such as CAC and payback for a meaningful review.
Is cmo-review free to use?
The source lists the skill under the MIT licence. Check the licence file in the repository for the full terms before you reuse or redistribute it.
Does the skill use the internet?
No. The listing states that it does not use the network. It does run two local Python scripts, so review those before running.
Can I use cmo-review instead of a marketing consultant?
Not for final decisions. The verdict is a framework output, not validated financial advice, and regulated or high-stakes claims still need legal and compliance review. It works best as a structured challenge before you commit spend.
What if the review gives me a guess instead of a useful answer?
The questions produce guesses unless you supply real channel CAC and payback data. Gather those numbers first and run the review again.
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Our verdict
Use cmo-review if you are about to launch a campaign, change positioning, or see CAC rising, and you have real channel numbers to bring. Pick something else if you need a final budget decision, have no channel data, or are making regulated marketing claims that need legal review.
Download the skill