How to use the Author Expertise SEO Audit agent skill

What does the author-expertise skill make the agent do?

The skill focuses on whether articles clearly show who wrote them and why that person is qualified. The agent looks for things such as author bios, credentials, and links to professional profiles. It also checks metadata, crawlability, structured data and indexability related to this information.

The skill tells the agent to verify the rendered HTML and the HTTP response, not only the source files, so it can confirm that search engines can actually see the author information. When something is missing, the agent points to the exact templates or routes where the problem is.

• Checks that each author has a bio or profile stating qualifications for the topic
• Looks for links to social profiles or professional websites such as LinkedIn
• Looks for specific certifications or previous work that establish authority
• Flags exact routes or templates where search-facing output falls short

How do I install the author-expertise skill?

Download the ZIP file for the skill from this page. Then install it in one of two ways. For a personal setup, unzip it into ~/.claude/skills/. For a single project, unzip it into the project's .claude/skills/ folder.

If you use the Claude apps, you can instead upload the skill under Settings → Capabilities → Skills.

• Personal: unzip into ~/.claude/skills/
• Project: unzip into .claude/skills/ inside your project
• Claude apps: Settings → Capabilities → Skills, then upload

How do I trigger the skill with a natural request?

You do not need a special command. Describe the audit you want in plain words that mention author credentials, bios or expertise. The skill's description covers auditing metadata, crawlability, structured data and indexability for author credentials and expertise, so requests close to that wording are the most likely to use it.

Be specific about the site or templates you want checked. Naming the article template or route helps the agent point to exact places in its findings.

• Check whether our blog articles show author bios and credentials
• Audit the author pages on our health site for expertise signals
• Review our article template and tell me where author qualifications are missing from the rendered HTML

What should I expect from the audit?

The skill's checklist has four parts: check, fix, explain and code review. In the check step the agent verifies that every author has a bio or profile that clearly states their qualifications for the topic. The fix step recommends a short bio section for each author that links to professional profiles. The explain step covers why credentials matter, especially for YMYL (Your Money Your Life) topics such as health or finance. The code review step looks at metadata generation, rendered HTML, structured data and response headers.

The reference file includes an example author bio section with a name heading, a short paragraph listing experience and certifications, and labelled social links. Treat this as a pattern to compare against, not a required design.

What does the skill need and what are its safety limits?

The skill lists no required tools or packages. It does not run scripts and does not use the network, according to its files. It is a written checklist with guidance rather than a tool that runs code, so it cannot test your live site itself. Any verification of rendered pages or HTTP responses depends on what your agent environment lets it do.

Because the skill does not run scripts or make network calls, review any changes the agent proposes before applying them to your templates.

• Requires: nothing listed
• Runs scripts: no
• Uses network: no

Tips for getting useful results

Use the skill on sites with several human authors, since the checklist has little to apply to a site without them. Give the agent the template or route names where you suspect problems. Ask for the rendered output to be checked, not just the source, because the skill's guidance is to verify what search engines receive.

• Start with one article template and expand once the findings make sense
• Ask the agent to explain each missing item and where it sits
• Keep author bios accurate and sourced; the skill treats credentials as a trust signal