Guide · Agent skill
How to use the Apollo Sales Prospecting agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The Apollo skill is a set of instructions that teaches an AI agent how to work with a connected Apollo account for sales prospecting: searching for people and companies, resolving identifiers, and preparing contact or sequence records. This guide explains what the skill does, how to install it, how to trigger it, and what it needs and avoids. By the end you will know how to get useful Apollo output from an agent without it guessing or sending anything you have not approved.
Quick start
- 1Download the ZIP. Download the apollo skill ZIP from this page. It contains SKILL.md and agents/openai.yaml.
- 2Unzip into a skills folder. Unzip into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder for one project.
- 3Or upload in the Claude apps. In the Claude apps, go to Settings → Capabilities → Skills and upload the ZIP.
- 4Confirm your Apollo connection. Make sure the Apollo connector (Sales Intelligence) is present and connected in your host environment.
- 5Make a specific request. Ask for a named target with filters such as title, company size, location, or domain.
- 6Review the preview and approve. Check the candidate table and Apollo credit exposure, then give explicit approval for the exact enrichment or record action.
- 7Verify the result. Review the combined table or record preview before any sequence or send is launched.
What the Apollo skill makes the agent do
The skill applies when a Sales workflow has selected a present and connected Apollo connector, or when you explicitly ask for Apollo prospecting, enrichment, Company Details, records, sequences, or outbound planning. It tells the agent how to search for prospects and companies, resolve identifiers, and prepare contact or sequence records without guessing missing details.
The skill is built around safety. It asks for approval before credit-consuming lookups, and it blocks outbound mutations, enrollments, or sends unless you explicitly approve an exact action. It also checks the Apollo app version before using behaviors that require version 2.0.0 or later.
- Search for net-new people with People Search and existing team contacts with Contact Search.
- Resolve companies by domain, Apollo organization ID, or exact name plus location or industry.
- Run Company Details (organization enrichment) on a shortlist you have approved.
- Prepare account, contact, and sequence records for review before anything is launched.
Install the skill from the ZIP download
Download the ZIP for the apollo skill from this page. The skill contains two files: SKILL.md and agents/openai.yaml. Unzip it into your personal skills folder at ~/.claude/skills/, or into a project's .claude/skills/ folder if you want the skill available only inside that project.
If you use the Claude apps instead, upload the ZIP under Settings → Capabilities → Skills.
- Personal install: unzip into ~/.claude/skills/
- Project install: unzip into the project's .claude/skills/ folder
- Claude apps: Settings → Capabilities → Skills, then upload the ZIP
Check the requirements before you start
The skill depends on an Apollo connector for Sales Intelligence that is present and connected in your host environment. Without it, the agent has no Apollo tool to call and the skill cannot do its work. You also need an Apollo account. For Apollo v2-only behaviors, the app must be version 2.0.0 or later; if the version is unknown or lower, the agent will explain the limitation rather than assume v2 features exist.
The skill also references the parent Sales workflow and plugins/sales/skills/index/SKILL.md for shared practices. An optional CRM connector can supply customer status and ownership facts. The skill does not run scripts, but it does use the network to reach Apollo.
- Required: Apollo connector (Sales Intelligence), present and connected
- Required for v2-only behaviors: Apollo app version 2.0.0 or later
- Referenced: Parent Sales workflow and plugins/sales/skills/index/SKILL.md
- Optional: CRM connector for customer status and ownership
Trigger the skill with natural requests
You do not need special syntax. Name the task in plain language and include the details the agent needs: a company name, a domain, a title, a location, or a sequence you want to use. The more specific the request, the smaller the search and the fewer credits it may use.
Good requests state a target and a goal. The agent will usually show a preview of candidates and the likely Apollo credit use before any credit-consuming step.
- Find VP of Sales and Sales Directors at fintech companies in Germany with 200 to 1,000 employees.
- Look up the companies at these domains and show employees, industry, and funding.
- Show which of these contacts are already in our Apollo account.
- Prepare contact records for these five people and do not add them to any sequence yet.
Work through a typical prospecting flow
The skill follows a set order. It searches first, shows you a table of people, and offers Company Details as the next step. It then previews the selected company domains and the Apollo credit exposure and waits for your explicit approval before running enrichment. After approval it shows a combined table.
Expect the agent to ask one concise question when a persona phrase is ambiguous. It states an assumption instead of stopping for every small choice. It does not infer missing emails, phone numbers, LinkedIn profiles, or confidence scores.
- Search people with your ICP filters and review the table.
- Choose the company rows you care about.
- Approve the previewed Apollo credit use.
- Review the combined Company Details table.
Approve exact actions and keep control of sends
Approval is specific. A draft, a search, a clarifying answer, or a general 'sounds good' is not approval to create records, enroll contacts, activate a sequence, or send anything. The skill ranks explicit approval of an exact action above everything else and verifies the result afterward.
Use the skill for preparing sequence and record work, then review the launch preview yourself. The skill is not designed for unattended bulk outreach because it requires review and approval before launch.
- Say exactly what you approve, for example: 'Approved: add these three contacts to the sequence named Q3 Intro.'
- Review record and sequence previews before launch.
- Keep Apollo as a prospecting tool; take customer status and ownership from your CRM.
Keep identifiers and credit use in view
The agent uses Apollo-returned IDs internally when an action needs them and does not show them in ordinary output. It will not invent account, contact, organization, person, sequence, sender, or schedule IDs. Ask for IDs explicitly only when you are debugging an integration or preparing an admin handoff.
When an action consumes meaningful Apollo credits, the agent should say so. The skill refers to 'Apollo credit' and avoids the term 'API credit'.
- Expect credit warnings before Company Search, Company Details, people enrichment, and job postings.
- Narrow the working set first; enrich only the rows that matter.
- Treat Apollo as prospecting data, not as CRM ground truth.
What people use it for
- Building a shortlist of decision-makers at target companies from People Search with title and seniority filters.
- Adding firmographic context such as employees, industry, funding, and revenue to an approved list of company domains through Company Details.
- Checking which prospects already exist as contacts in your team's Apollo account using Contact Search.
- Preparing account and contact records in Apollo for a revenue ops reviewer before anything is saved or launched.
- Planning an outbound sequence by preparing contacts and checking existing sequences, with sends held until you approve them.
Frequently asked questions
How do I install the Apollo agent skill?
Download the ZIP from this page and unzip it into ~/.claude/skills/ for personal use, or into a project's .claude/skills/ folder. In the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.
What do I need before the Apollo skill works?
You need an Apollo connector for Sales Intelligence that is present and connected in your host environment. For v2-only behaviors you also need Apollo app version 2.0.0 or later. Without the connector the skill cannot call Apollo.
Is the Apollo skill free to use?
The source does not state pricing or licence terms beyond the MIT licence listed for the project. Apollo lookups that consume Apollo credits depend on your own Apollo account, and the skill asks for approval before those actions.
Does the Apollo skill send emails automatically?
No. The skill blocks outbound mutations, enrollments, and sends unless you explicitly approve an exact action. It is not designed for unattended bulk outreach.
Why does the agent ask me to approve before running Company Details?
Company Details and other enrichment consume Apollo credits. The skill shows a preview of selected domains and likely credit use, then waits for your explicit approval before running it.
Can I use the Apollo skill as my CRM?
No. The skill says Apollo is not CRM ground truth. Customer status, opportunity facts, ownership, and forecasts should come from your CRM when one is connected.
New agent skills, repos and AI tools — every week
The best new skills and open-source projects, the fastest-growing repos, and one free prompt. Five minutes to read. Unsubscribe anytime.
Our verdict
Use this skill if you are a sales rep or revenue ops person who already has a connected Apollo account and wants an agent to run credit-aware prospect searches and prepare records with explicit approval steps. Pick something else if you have no Apollo connector, need Apollo to be your source of truth for customer status or forecasts, or want unattended bulk outreach.
Download the skill