Guide · Agent skill
How to use the Analytics Tracking Audit agent skill
Updated · written with AI from the project's own documentation and checked against our catalogue data
The analytics-tracking skill is a set of written instructions that tells an AI agent how to review the way a website or app collects analytics events, such as page views, sign-ups and purchases. It helps you check whether that data is trustworthy before you make decisions from it. This guide explains what the skill does, how to install it, how to ask for it in plain language, and what to keep in mind about its limits.
Analytics Tracking Auditsickn33/agentic-awesome-skills · MIT Download the skill Quick start
- 1Download the ZIP. Get the analytics-tracking skill ZIP from the directory page.
- 2Choose an install location. Pick ~/.claude/skills/ for personal use, a project's .claude/skills/ folder, or the Claude apps.
- 3Unzip or upload. Unzip the file into the chosen folder, or upload it under Settings → Capabilities → Skills in the Claude apps.
- 4Describe your tracking problem. Write a plain request about events, conversions or measurement, such as a mismatch between two conversion counts.
- 5Provide event samples and context. Share event definitions, sample events, the decisions the data supports and the tools in use, removing personal data first.
- 6Review the outputs. Check the measurement summary, tracking plan table, conversions table and remediation order against what you can observe.
- 7Verify in your tools. Confirm the fixes by checking real events, duplicates and consent states in your analytics tool, since the skill cannot do this on its own.
What is an agent skill, and what does this one do?
An agent skill is a folder containing a SKILL.md file with instructions that an AI agent reads when it is relevant to your request. This skill is written for analytics implementation and measurement design. Its stated goal is to make sure tracking produces trustworthy signals that support decisions across marketing, product and growth.
When the skill is active, the agent reviews your event definitions and sample events. It pushes back on tracking things nobody will act on, and it looks for problems such as duplicate or missing events, conversions that count the wrong actions, and privacy or consent gaps. It then suggests a remediation order and fills in a tracking plan table and a conversions table.
- Checks whether each event maps to a decision you will actually make
- Flags event sprawl, vanity metrics and misleading conversion counts
- Reviews naming conventions, event properties and UTM consistency
- Lists privacy, consent and data minimisation points in general terms
- Produces a measurement strategy summary with key risks and a fix order
What the skill does not do
The skill is guidance, not a connection to your tools. The skill file does not connect to any analytics tool, so the agent can only review what you show it or describe to it. Its optional scoring rubric has no validated thresholds and cannot certify that your data is correct.
It is also not legal advice. Consent and privacy points are general, so use a qualified professional for compliance decisions.
- Does not connect to GA4, GTM, Mixpanel or Amplitude
- Does not give a verified data-quality score
- Does not replace checking real events on your site or app
- Is not a substitute for legal compliance advice
Install the analytics-tracking skill
Download the ZIP for this skill from the directory page. Then choose one of the options below. The skill is listed as MIT licensed.
Personal install: unzip the download into ~/.claude/skills/ so the skill folder is available across your projects.
Project install: unzip the download into the .claude/skills/ folder inside a specific project, so it applies only to that project.
Claude apps: upload the ZIP in the Claude apps under Settings → Capabilities → Skills.
- Personal folder: ~/.claude/skills/
- Project folder: .claude/skills/ inside your project
- Claude apps: Settings → Capabilities → Skills
How to trigger the skill with natural requests
You do not need special syntax. Describe the analytics problem or goal in plain language and mention tracking, events, conversions or measurement. The skill's own description covers designing, auditing and improving analytics tracking systems, so requests in that area are the ones it is written for.
The source says the skill is useful when adding a decision-relevant event, investigating discrepant conversion counts, or auditing consent, attribution and duplicate firing. Start with the existing setup, because the skill asks the agent to inspect real event definitions and sample events before proposing anything new.
- Audit my sign-up and purchase events for duplicates and missing firing.
- Our GA4 conversion count doesn't match the CRM. Help me find out why.
- Plan event tracking for a new onboarding flow. Only include events we will act on.
- Review our UTM tagging and tell me where it is inconsistent.
- Check our consent handling for analytics and list the gaps to review with counsel.
What you should give the agent
The skill asks for context before it recommends changes. Gather the information below so the agent can work from evidence rather than guesses. Where you don't know an answer, tell the agent so it can mark it as unknown instead of inventing it.
The source lists these questions as useful to answer: what decisions depend on the data, which metrics are trusted or distrusted, who owns analytics long term, what compliance constraints apply, and which tools are already in place.
- Event definitions and a few sample events from your site or app
- The decisions the data is meant to inform
- The tools in use, such as GA4, GTM or product analytics
- Known issues or metrics your team doesn't trust
- Who implements and maintains tracking, and any consent or privacy constraints
Safety notes: scripts and network access
According to the directory listing, this skill requires nothing listed, runs no scripts and uses no network. Its only file is SKILL.md. That means it is written guidance rather than code that executes on your machine.
Be careful with what you paste into the agent. Sample events can contain personal data, so remove PII and free-text personal fields before sharing them.
- Runs scripts: no
- Uses network: no
- Files included: SKILL.md
- Remove personal data from event samples before sharing them with the agent
Tips for getting useful results
Ask for the reasoning behind each finding, not just a list. The skill is designed to organise reviewer judgments, so you should check each claim against what you can observe. Treat any score as a rough aid. Its own guidance says a high score must never override a failed reconciliation, and concrete defects such as duplicate purchases should be fixed regardless of the total.
- Start with one funnel, such as sign-up, rather than the whole site
- Ask for the tracking plan and conversions tables as outputs
- Verify findings in your analytics tool's real-time view
- Test on mobile and across browsers, and check consent states
What people use it for
- Investigating why GA4 purchase counts differ from order records
- Planning event tracking for a new product before development starts
- Reviewing a site's UTM tagging for inconsistent or missing parameters
- Checking whether sign-up or purchase events fire twice
- Preparing a measurement plan before a major pricing or product decision
Frequently asked questions
How do I install the analytics-tracking skill?
Download the ZIP from the directory page and unzip it into ~/.claude/skills/ for personal use or into a project's .claude/skills/ folder. In the Claude apps, you can instead upload the ZIP under Settings → Capabilities → Skills.
Does the analytics-tracking skill require anything to run?
The directory listing says it requires nothing listed, runs no scripts and uses no network. It consists of a single SKILL.md file with written guidance.
Is the analytics-tracking skill free?
The skill is listed under the MIT licence. The source does not mention pricing, so check the licence terms on the directory page for details.
Does the skill connect to GA4 or my analytics tool?
No. The skill file does not connect to any analytics tool, so the agent can only review definitions and samples you provide, and you need to check real events yourself.
Can the skill give me a verified data-quality score?
No. The skill's rubric has no validated score thresholds and cannot certify data quality, so treat its output as a review aid rather than proof.
How does it compare with other analytics audit tools?
The source does not compare it with other tools. Its distinctive feature is that it is written guidance for an agent, with a tracking plan table, conversions table and remediation order, rather than software that reads your account data.
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Our verdict
This skill suits marketing or growth teams whose dashboards show numbers they don't trust, developers planning event tracking for a new product, and analysts preparing a measurement plan. It is a poor fit if you need a certified data-quality score, legal compliance advice, or an automated check of live data, since it cannot connect to your tools or verify events on its own.
Download the skill