Metricool vs Publer
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Freemium
A social media scheduler and analytics tool that also tracks ads and websites in one dashboard.
AI tool · Freemium
An affordable social scheduler with bulk posting, recycling and an AI assistant.
The short answer
Choose Metricool if you need…
- Freelancers managing several brands
- Combined social and ads reporting
Choose Publer if you need…
- Bulk scheduling
- Small businesses on a budget
Side-by-side
| Metricool | Publer | |
|---|---|---|
| Type | Social media · Scheduling | Social media · Scheduling |
| Price | Freemium | Freemium |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome |
| Works with | Canva, Google Workspace | Canva, Chrome |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Metricool
A social media scheduler and analytics tool that also tracks ads and websites in one dashboard. Strong value for money. Interface is busy.
Publer
An affordable social scheduler with bulk posting, recycling and an AI assistant. Generous features for the price. Less known for support and enterprise needs.
Best for
Metricool
- Freelancers managing several brands
- Combined social and ads reporting
Publer
- Bulk scheduling
- Small businesses on a budget
Strengths
Metricool
- Scheduling
- Analytics reports
- Ads tracking
- AI assistant
Publer
- Bulk and recurring posts
- AI assistant
- Calendar
- Analytics
Frequently asked questions
What is the difference between Metricool and Publer?
Metricool: A social media scheduler and analytics tool that also tracks ads and websites in one dashboard. Publer: An affordable social scheduler with bulk posting, recycling and an AI assistant. Metricool suits freelancers managing several brands, while Publer suits bulk scheduling.
Are Metricool and Publer free?
Metricool: Freemium. Publer: Freemium.
What are other alternatives to Metricool and Publer?
Other options people compare them with include Buffer, Later, Planoly.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.