Ahrefs vs Moz Pro
Which should you use? A side-by-side look at what each one does, who it suits, what it costs, how hard it is to set up, and where each falls short.
AI tool · Paid
An SEO platform best known for its backlink index, with keyword research, audits and AI content tools.
AI tool · Paid
SEO software for keyword research, rank tracking and link analysis, known for its Domain Authority metric.
The short answer
Choose Ahrefs if you need…
- Backlink analysis
- Content gap research
Choose Moz Pro if you need…
- Small SEO teams
- Learning SEO fundamentals
Side-by-side
| Ahrefs | Moz Pro | |
|---|---|---|
| Type | Marketing & SEO · SEO suites | Marketing & SEO · SEO suites |
| Price | Paid | Paid |
| Platforms | Web, API | Web, Chrome, API |
| Works with | Google Search Console | Chrome |
| Hands-on tested by us | Not yet | Not yet |
| Last checked | 2026-10-29 | 2026-10-29 |
What each one is
Ahrefs
An SEO platform best known for its backlink index, with keyword research, audits and AI content tools. Top-tier link data. Usage-based limits and add-ons make costs climb.
Moz Pro
SEO software for keyword research, rank tracking and link analysis, known for its Domain Authority metric. Approachable with good learning resources. Data depth trails Ahrefs and Semrush.
Best for
Ahrefs
- Backlink analysis
- Content gap research
Moz Pro
- Small SEO teams
- Learning SEO fundamentals
Strengths
Ahrefs
- Backlink index
- Keywords Explorer
- Site audit
- Brand Radar for AI search
Moz Pro
- Keyword Explorer
- Rank tracking
- Link Explorer
- Site crawl
Frequently asked questions
What is the difference between Ahrefs and Moz Pro?
Ahrefs: An SEO platform best known for its backlink index, with keyword research, audits and AI content tools. Moz Pro: SEO software for keyword research, rank tracking and link analysis, known for its Domain Authority metric. Ahrefs suits backlink analysis, while Moz Pro suits small seo teams.
Are Ahrefs and Moz Pro free?
Ahrefs: Paid. Moz Pro: Paid.
What are other alternatives to Ahrefs and Moz Pro?
Other options people compare them with include Semrush, OpenSEO.
Keep comparing
Built from our catalogue entries for both products: open-source details come from each project's README (AI-assisted, refreshed weekly) and GitHub data; AI-tool details are editorial. Spotted something wrong? Let us know from either product's page.